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Lay's
Lay's was founded by Herman Lay, who began his career in 1932 as a traveling potato chip salesman in Nashville before purchasing the Atlanta-based company he had been distributing for and renaming it after himself, eventually growing it into one of the largest snack food companies in the American South. Lay's became particularly known for its long-running advertising slogan "Betcha Can't Eat Just One," and the brand's endorsement deal with former NFL quarterback-turned-broadcaster Bert Reynolds and later other celebrity spokespeople helped build significant mainstream advertising visibility for the brand throughout the mid-20th century. Lay's merged with Frito Company in 1961 to form Frito-Lay, and PepsiCo acquired Frito-Lay in 1965, giving Lay's access to PepsiCo's massive global distribution network and helping the brand grow into the best-selling potato chip brand in the world. Lay's combination of its founder's rise from traveling salesman to snack food executive and its subsequent growth into the world's best-selling potato chip brand under PepsiCo ownership has made it one of the most commercially dominant snack brands in the world.
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Fritos
Fritos were created by Charles Elmer Doolin in 1932, who purchased a corn chip recipe and production equipment from a Mexican restaurant owner in San Antonio, Texas for $100, initially producing the chips in his mother's kitchen before founding the Frito Company to scale up production. The Frito Company merged with H.W. Lay & Company in 1961 to form Frito-Lay, combining Doolin's corn chip business with Herman Lay's potato chip operation into what became one of the largest snack food companies in the United States before PepsiCo's 1965 acquisition of the combined company. Fritos became particularly associated with Texas and broader Southwestern American food culture, and the chip's distinctive corn flavor and crunch made it a foundational ingredient in dishes like Frito pie, a casserole-style dish combining the chips with chili and cheese that remains a regional comfort food staple. Fritos's combination of its founder's humble $100 recipe purchase and its foundational role in Frito-Lay's formation has made it one of the most historically significant corn snack brands in American food history.
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