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Marc Anthony
Marc Anthony became the best-selling salsa artist of all time, bringing the genre's traditional big-band sound to mainstream commercial success during the 1990s and 2000s well beyond salsa's earlier core New York and Puerto Rican audiences. His powerful, technically precise vocal delivery, combined with lush, radio-friendly production on albums like "Todo a Su Tiempo" and "Contra la Corriente," helped modernize salsa's sound for a new generation of listeners without abandoning the genre's traditional big-band instrumentation. Anthony's crossover into English-language pop music, alongside his continued salsa recordings, gave him a rare dual mainstream and traditional-genre commercial standing that few other Latin music artists of his generation achieved simultaneously. His combination of record-setting salsa album sales and his role modernizing the genre's sound for mainstream audiences has made Anthony the most commercially significant salsa artist of the modern era.
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Héctor Lavoe
Héctor Lavoe became one of salsa's defining vocalists during the genre's 1970s golden era in New York City, recording a series of albums with trombonist Willie Colón that are widely regarded as some of the most important releases in the genre's entire history. His distinctive, emotionally raw vocal phrasing, capable of conveying both celebratory joy and genuine personal pain within the same performance, gave his recordings a depth that distinguished him from more purely technically polished contemporaries within the same Fania Records roster. Lavoe's turbulent personal life, including struggles with addiction that were later dramatized in the 2006 biographical film "El Cantante," became inseparable from his artistic legacy, adding a layer of tragic authenticity to a catalog already built around genuine emotional expression. His combination of his foundational partnership with Willie Colón and his uniquely expressive vocal style has made Lavoe widely regarded as salsa's greatest and most influential vocalist.
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