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Neiman Marcus
Neiman Marcus was founded in Dallas in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Al Neiman, built from the outset as a purveyor of high-end luxury fashion at a time when most Texas retailers focused on more practical, mass-market goods. The store's annual Christmas Book catalog became famous for its outlandish, ultra-high-priced "fantasy gifts," including items like his-and-hers submarines and private jets, generating significant national media attention each holiday season disproportionate to the catalog's actual sales. Neiman Marcus became closely associated with Texas's specific brand of high-end luxury retail culture, and its stores' emphasis on personal styling services and an elevated, exclusive shopping experience distinguished it from more broadly accessible department store competitors. Neiman Marcus's combination of its luxury-first positioning since its 1907 founding and its famously outlandish annual Christmas Book has made it one of the most distinctive high-end department store chains in the country.
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Macy's
Macy's traces its origins to a small dry goods store opened by Rowland Hussey Macy in New York City in 1858, and it grew into one of the largest and most iconic department store chains in the country, anchored by its flagship Herald Square store in Manhattan. Macy's has produced the Macy's Thanksgiving Day Parade since 1924, an annual event featuring giant character balloons that became one of the most widely watched televised holiday traditions in the United States, giving the company a level of cultural visibility far beyond ordinary retail advertising. The Herald Square flagship store was, for much of the 20th century, promoted as the "world's largest store," and Macy's broader chain became deeply embedded in American retail history, including its central role in the classic holiday film "Miracle on 34th Street." Macy's combination of its historic Herald Square flagship and its iconic Thanksgiving Day Parade has made it one of the most culturally significant department store chains in American history.
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