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Nike
Nike traces its origins to 1964, when University of Oregon track athlete Phil Knight and his coach Bill Bowerman founded Blue Ribbon Sports, initially importing Japanese running shoes before the company rebranded as Nike in 1971, named after the Greek goddess of victory. Bowerman's famous experiment pouring rubber into his wife's waffle iron to create a lighter, better-gripping shoe sole led directly to Nike's early "waffle trainer," reflecting the company's foundational identity as an athlete-and-coach-driven innovator rather than a traditional fashion brand. Nike's 1984 endorsement deal with a rookie Michael Jordan, leading to the launch of the Air Jordan sneaker line, became one of the most commercially successful athlete-brand partnerships in history, and the "Just Do It" slogan, introduced in 1988, became one of the most recognized advertising taglines ever created. Nike's combination of its athlete-and-coach-founded engineering origins and its historically significant Air Jordan partnership has made it the most commercially dominant athletic apparel brand in the world.
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Puma
Puma was founded in Germany in 1948 by Rudolf Dassler, following his split from brother Adolf Dassler, who founded the rival Adidas in the same small town of Herzogenaurach, and the resulting decades-long rivalry between the two brands became known locally as dividing the town itself. Puma's sponsorship of Jamaican sprinter Usain Bolt became one of its most commercially significant athlete partnerships, with Bolt's distinctive Puma-branded spikes and lightning-bolt pose becoming globally recognized imagery closely tied to the brand during his dominant Olympic sprinting career. The company built a significant reputation in soccer specifically, sponsoring numerous national teams and star players, and Puma's suede-based Clyde sneaker, released in the late 1960s and named for basketball star Walt "Clyde" Frazier, became an early and influential entry into sneaker culture and hip-hop fashion. Puma's combination of its origin in the historic Dassler brothers' rivalry with Adidas and its significant athlete-driven branding through partnerships with stars like Usain Bolt has made it one of the most globally recognized athletic apparel brands.
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