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Nintendo
Nintendo was founded in Kyoto, Japan in 1889 by Fusajiro Yamauchi, originally as a manufacturer of handmade Japanese playing cards called hanafuda, nearly a century before the company entered the video game industry at all. The company transitioned into video games in the late 1970s and became a defining force in the industry with the 1985 North American launch of the Nintendo Entertainment System, widely credited with reviving the American home video game market after the industry's severe 1983 crash. Nintendo's stable of first-party franchises, including Mario, The Legend of Zelda, and Pokémon, have become among the best-selling and most culturally recognized video game properties in history, and the company has consistently pursued a distinctive strategy of innovative hardware, from the Game Boy to the Wii's motion controls to the hybrid handheld-and-console Nintendo Switch. Nintendo's combination of its remarkable 19th-century origins as a playing card company and its role reviving the American video game industry after its 1983 crash has made it one of the most historically significant companies in gaming.
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Xbox (Microsoft Gaming)
Microsoft entered the console gaming market with the original Xbox in 2001, its first major push into console hardware after decades as primarily a PC software company, aiming to establish a foothold in living rooms against Sony and Nintendo's established console dominance. Xbox Live, launched alongside the original Xbox, became one of the first major unified online multiplayer and digital storefront services on a console, helping establish online console gaming as a mainstream, subscription-supported category well ahead of most competitors. Microsoft significantly expanded its gaming footprint through major acquisitions, including Bethesda Softworks' parent company ZeniMax Media in 2021 and Activision Blizzard in 2023 for roughly $69 billion, one of the largest acquisitions in gaming industry history, and the company has increasingly emphasized its Xbox Game Pass subscription service as a core strategy. Xbox's combination of its pioneering Xbox Live online service and its historic $69 billion Activision Blizzard acquisition has made it one of the most strategically aggressive companies in the modern gaming industry.
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