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Nordstrom
Nordstrom began as a single shoe store, Wallin & Nordstrom, opened in Seattle in 1901 by Swedish immigrant John W. Nordstrom, and it expanded gradually over decades into a full-line department store chain particularly known for an unusually strong customer service reputation. The company's customer service culture became legendary within the retail industry, including a widely circulated (and much-debated in its exact accuracy) story about a Nordstrom store accepting a tire return despite never having sold tires, a story frequently cited in business schools as an example of extreme customer-first policy. Nordstrom Rack, the company's off-price retail division launched in 1973, let the brand extend discounted access to its merchandise to a broader, more price-conscious customer base while preserving its flagship stores' more upscale full-price positioning. Nordstrom's combination of its legendary customer-service reputation and its successful off-price Rack division has made it one of the most respected department store chains in American retail.
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Macy's
Macy's traces its origins to a small dry goods store opened by Rowland Hussey Macy in New York City in 1858, and it grew into one of the largest and most iconic department store chains in the country, anchored by its flagship Herald Square store in Manhattan. Macy's has produced the Macy's Thanksgiving Day Parade since 1924, an annual event featuring giant character balloons that became one of the most widely watched televised holiday traditions in the United States, giving the company a level of cultural visibility far beyond ordinary retail advertising. The Herald Square flagship store was, for much of the 20th century, promoted as the "world's largest store," and Macy's broader chain became deeply embedded in American retail history, including its central role in the classic holiday film "Miracle on 34th Street." Macy's combination of its historic Herald Square flagship and its iconic Thanksgiving Day Parade has made it one of the most culturally significant department store chains in American history.
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