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Ozuna
Ozuna became one of the most-streamed artists in the world during the mid-to-late 2010s, and his combination of reggaeton with more melodic, R&B-influenced Latin trap production helped establish him as one of the genre's most commercially dominant artists of that specific period. His 2017 debut album Odisea became one of the best-selling Latin albums of the decade, and Ozuna's rapid commercial ascent, achieved relatively quickly after his emergence from Puerto Rico's underground Latin trap scene, reflected the genre's continued massive streaming-driven global growth. Ozuna's melodic, singing-forward vocal delivery, distinguishing him somewhat from more purely rap-focused reggaeton contemporaries, gave his music broader crossover appeal into mainstream Latin pop audiences beyond reggaeton's traditional core listenership. His combination of rapid commercial breakthrough and his sustained streaming dominance during reggaeton's peak mid-2010s global growth period has made Ozuna one of the most commercially significant artists in the genre's modern streaming-era history.
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Daddy Yankee
Daddy Yankee's 2004 song "Gasolina" became one of the first reggaeton songs to achieve major international crossover success, introducing the genre to a significantly broader global audience beyond its original Puerto Rican and broader Caribbean Latino base. His combination of technical rapping ability, developed from Puerto Rico's underground hip-hop scene, with reggaeton's dembow rhythm foundation helped establish much of the genre's core stylistic template during its earliest period of mainstream international recognition. Daddy Yankee's 2017 collaboration "Despacito," featuring Luis Fonsi, became one of the best-selling singles in music history and the most-viewed YouTube video for an extended period, reflecting reggaeton and Latin pop's continued massive global commercial growth well beyond the genre's earlier 2004-era breakthrough. His combination of foundational early reggaeton stardom and his sustained relevance through "Despacito" more than a decade later has made Daddy Yankee one of the most historically significant and commercially enduring figures in the genre's development into a genuinely global musical phenomenon.
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