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Pabst Blue Ribbon
Pabst Blue Ribbon traces its origins to 1844 in Milwaukee, Wisconsin, and the beer's name comes from the blue silk ribbons the company began tying around the necks of its bottles starting in 1882 to help the beer stand out at industry competitions and on store shelves. The brand grew into one of the largest beer companies in the United States by the early 20th century before experiencing a significant decline in mainstream popularity through the late 20th century, positioning it as a lower-cost, less fashionable option compared to major national competitors. Pabst Blue Ribbon experienced a genuinely unusual and heavily documented resurgence in popularity during the 2000s and 2010s specifically among younger, urban, hipster-associated consumers, a demographic shift widely covered in marketing and cultural media as an example of ironic or nostalgic brand rediscovery. Pabst Blue Ribbon's combination of its 19th-century blue-ribbon competition origin story and its unusual late-20th-century cultural resurgence among a younger demographic has made it one of the most distinctively rebranded legacy beer companies in American history.
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Guinness
Guinness was founded in 1759 in Dublin, Ireland by Arthur Guinness, who signed a remarkable 9,000-year lease on the St. James's Gate Brewery site at an annual rent of £45, a lease that has become a frequently cited piece of brewing industry trivia given its almost absurdly long duration. The beer's distinctive dark color and thick, creamy head come from its use of roasted unmalted barley, and Guinness pioneered the widget, a small nitrogen-filled ball placed inside cans in 1988 that recreates the beer's distinctive creamy draught pour texture even when poured from a can rather than a tap. Guinness became one of the most internationally recognized Irish cultural exports, and the Guinness Book of Records, now known as Guinness World Records, was originally created in 1955 by the brewery's own managing director specifically as a promotional publication to settle pub arguments about factual records. Guinness's combination of its famous 9,000-year brewery lease and its origin story behind the now-independent Guinness World Records has made it one of the most culturally significant beer brands in the world.
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