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Peeps
Peeps, the marshmallow chick and bunny candy, were first produced by hand by the Rodda Candy Company in the 1920s before the Just Born candy company acquired the brand in 1953 and mechanized production, reducing what once took 27 hours per batch to just six minutes. The candy's bright, uniform coloring and simple marshmallow-and-sugar-crystal format made it an inexpensive, mass-producible Easter basket staple, and its shelf-stable nature contributed to its reputation, often made in jest, for having an unusually long, almost indestructible shelf life. Peeps became a genuine internet and pop culture phenomenon well beyond ordinary candy consumption, spawning "Peeps dioramas" contests at newspapers and museums, viral microwave-experiment videos, and a devoted fan subculture engaging with the candy as a creative medium rather than purely a snack. Peeps's combination of its mechanized mass-production origin story and its surprising second life as an internet and pop-culture phenomenon has made it one of the most culturally distinctive candies associated with Easter.
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Jelly Belly Jelly Beans
Jelly Belly was founded by the Herman Goelitz Candy Company, which introduced its distinctively true-to-life, intensely flavored gourmet jelly bean line in 1976, building a reputation around flavor accuracy that distinguished it from simpler, less flavor-varied jelly bean competitors. The company gained significant national visibility after President Ronald Reagan, a devoted fan, kept jars of Jelly Belly beans in the Oval Office and reportedly requested the company create a specific blueberry flavor in time for his 1981 inauguration, a well-documented piece of candy and political history. Jelly Belly's extensive flavor lineup, eventually including deliberately unusual and off-putting "Bean Boozled" flavors like actual dirt or vomit alongside its standard fruit and dessert flavors, reflected the brand's willingness to lean into novelty and shock value alongside its core gourmet flavor accuracy. Jelly Belly's combination of its Reagan-era White House association and its extensive, flavor-accurate product lineup has made it one of the most recognizable jelly bean brands associated with Easter baskets nationwide.
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