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Pokémon
Pokémon was created by Satoshi Tajiri and first released as a pair of Game Boy games in Japan in 1996, built around collecting and battling creatures called Pokémon, and it grew into the highest-grossing media franchise in the world across games, trading cards, television, and merchandise combined. Tajiri reportedly drew inspiration for the concept from his own childhood hobby of collecting insects, translating that experience of searching, capturing, and cataloging creatures into the franchise's core "Gotta Catch 'Em All" gameplay premise that has remained central across every subsequent generation of games. The Pokémon Trading Card Game, launched alongside the original video games, became a massive standalone commercial phenomenon in its own right, and individual rare cards have sold at auction for hundreds of thousands of dollars, reflecting the franchise's unusual crossover success as both a game and a collectible commodity. Pokémon's combination of its origin in Tajiri's childhood insect-collecting hobby and its status as the highest-grossing media franchise in the world has made it one of the most commercially significant entertainment properties ever created, video game or otherwise.
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Mario
Mario, created by Nintendo designer Shigeru Miyamoto, first appeared as "Jumpman" in the 1981 arcade game "Donkey Kong" before becoming the star of his own franchise beginning with 1985's "Super Mario Bros.," and he has since become the best-selling video game franchise character in history. The Mario franchise spans platformers, kart racers, sports games, and party games across dozens of individual titles, and its willingness to experiment with genre while keeping the core character and Mushroom Kingdom setting consistent let Nintendo build one of the most commercially durable properties in entertainment history. Mario's cross-media reach, including the record-breaking 2023 animated "Super Mario Bros. Movie" and decades of merchandising, theme park attractions, and cultural references, extended the character's recognition well beyond people who have ever actually played a Mario video game. Mario's combination of its unmatched sales record as gaming's best-selling franchise and its successful expansion across genres and media formats has made it the most commercially significant video game franchise in the industry's history.
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