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Pringles
Pringles was developed by Procter & Gamble and launched in 1968, engineered specifically to solve problems associated with traditional potato chips, including breakage during shipping and inconsistent shapes, by creating a uniformly saddle-shaped chip made from a dehydrated potato-based dough rather than sliced whole potatoes. The chip's distinctive tall cylindrical can, designed to prevent the crushing and breakage common with bag-packaged chips, became one of the brand's most recognizable and legally significant design features, and the container's inventor, Fredric Baur, was so proud of the design that part of his cremated remains were reportedly placed inside a Pringles can at his request. Because Pringles are made from reconstituted potato dough rather than being sliced directly from whole potatoes, the product faced early regulatory and labeling disputes in several countries over whether it could legally be marketed simply as a "potato chip" or required a different classification. Pringles's combination of its engineering-driven uniform-shape design solving shipping and packaging problems and its inventor's famously devoted attachment to the product's iconic can has made it one of the most distinctively engineered snack brands in the food industry.
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Doritos
Doritos originated at Disneyland in the early 1960s, reportedly developed from surplus tortillas at a restaurant in the park's Frontierland area that were being fried and seasoned rather than thrown away, before Frito-Lay acquired the recipe and launched Doritos nationally in 1966. The brand became particularly associated with bold, unconventional flavor innovation, including Cool Ranch, introduced in 1986, and Nacho Cheese, and Doritos has continued releasing limited-edition and unusual flavor variations as a core part of its ongoing marketing strategy. Doritos became one of the most prominent brands in Super Bowl advertising specifically through its long-running "Crash the Super Bowl" contest, launched in 2006, which invited amateur filmmakers to create their own Doritos commercials for a chance to have them air during the broadcast, a genuinely unusual crowdsourced advertising model for a major national brand. Doritos's combination of its unusual Disneyland tortilla-chip origin story and its pioneering crowdsourced "Crash the Super Bowl" advertising campaign has made it one of the most culturally significant and commercially innovative snack brands in the industry.
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