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PSY
PSY's 2012 single "Gangnam Style" became the first YouTube video to reach one billion views, and its accompanying horse-riding dance became one of the most widely imitated viral dance crazes in internet history, performed by everyone from schoolchildren to major celebrities and even world leaders at public events. The song's satirical lyrics, poking fun at the extravagant lifestyle associated with Seoul's wealthy Gangnam district, gave "Gangnam Style" a layer of social commentary largely lost on much of its massive international audience, who primarily engaged with the song's catchy hook and viral dance rather than its Korean-language satirical content. PSY's breakthrough came years before BTS and BLACKPINK's later global K-pop success, making "Gangnam Style" the genre's first genuine global viral phenomenon and helping introduce a mainstream Western audience to Korean pop music years before the broader K-pop wave that followed. His continued career in South Korea, including work producing and mentoring other Korean artists, has extended PSY's influence within the domestic Korean music industry well beyond his singular global viral moment, even as "Gangnam Style" remains the song most Western audiences still primarily associate with him.
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TWICE
TWICE, formed in 2015 through the reality competition show Sixteen under JYP Entertainment, became one of the best-selling girl groups in South Korean music history, with their bright, upbeat pop sound establishing a distinct sonic identity relative to some of their more hip-hop or R&B-influenced K-pop contemporaries. The group's song "TT" and its accompanying finger-heart hand gesture became one of the most widely imitated visual trends associated with any K-pop act, reflecting TWICE's broader strategy of building highly memorable, easily replicated performance elements into their choreography and visual branding. TWICE became one of the first K-pop girl groups to sell out major American arenas and stadiums on their own headlining tours, reflecting the broader growth of K-pop's global touring viability that built directly on the earlier international groundwork laid by groups like Girls' Generation and Big Bang. The group's combination of consistently strong domestic Korean chart performance and genuine international touring success has made TWICE one of the most commercially significant girl groups of K-pop's global expansion era, sustaining popularity across nearly a decade of continuous activity.
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