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Ravi Shankar
Ravi Shankar is widely credited with introducing Indian classical music, and the sitar specifically, to mainstream Western audiences, and his teaching relationship with George Harrison of the Beatles directly led to the sitar's incorporation into several of the band's mid-1960s recordings. His 1967 performance at the Monterey Pop Festival, playing an extended traditional Indian classical raga to an audience largely unfamiliar with the form, received an unusually enthusiastic standing ovation from the rock and counterculture audience, helping establish Indian classical music's serious artistic credibility among Western listeners. Shankar organized the 1971 Concert for Bangladesh alongside George Harrison, one of the first major benefit concerts in popular music history, raising funds and awareness for refugees during the Bangladesh Liberation War and establishing a template for subsequent benefit concerts across popular music. His combination of deep technical mastery of Indian classical musical tradition and his significant role introducing that tradition to Western popular music audiences made Shankar one of the most historically significant cross-cultural musical figures of the 20th century, and his daughter Anoushka Shankar has continued his musical legacy as an accomplished sitarist in her own right.
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Cesária Évora
Cesária Évora, known as "the Barefoot Diva" for her habit of performing without shoes on stage, popularized morna, a melancholic musical genre from her native Cape Verde, bringing international attention to the small island nation's musical tradition beginning with her breakthrough international success in the early 1990s. Her deep, weathered vocal style and morna's characteristically bittersweet themes of longing and separation, reflecting Cape Verde's long history of emigration and diaspora, gave Évora's music a distinctive emotional register that resonated with international audiences well beyond the specific Portuguese-Creole language her lyrics were sung in. Évora achieved her major international breakthrough relatively late in life, not gaining widespread global recognition until her forties, after decades performing primarily within Cape Verde's own local music scene without broader international attention. Her combination of morna's distinctive emotional depth and her own remarkable late-career international breakthrough made Évora the single most significant musical ambassador for Cape Verdean culture globally, and she remains the artist most responsible for bringing international attention to the small island nation's musical traditions.
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