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Red Roses
Red roses became linked to romantic love substantially through Victorian-era "language of flowers" traditions, in which specific blooms and colors were understood to carry coded emotional meanings — red roses specifically came to signify deep romantic love and desire, a meaning that's stuck almost unchanged into the modern Valentine's Day tradition. The scale of the modern rose trade around the holiday is genuinely enormous: the vast majority of roses sold in the United States around Valentine's Day are grown in Colombia and Ecuador and flown into the country through Miami International Airport, which handles a dramatic surge in floral cargo shipments in the weeks leading up to February 14th every year. That single-day demand spike is significant enough that the US floral industry treats Valentine's Day as one of its two biggest sales events of the entire year, alongside Mother's Day, with the National Retail Federation consistently reporting billions of dollars in Valentine's Day flower spending annually. Its combination of a centuries-old symbolic association with romantic love and a genuinely massive, logistically significant modern supply chain built specifically around meeting a single day's demand has made red roses the most immediately recognizable Valentine's Day gift of all.
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Greeting Cards
Valentine's Day greeting cards trace back to handmade paper valentines exchanged in England and colonial America well before mass production existed, but the holiday's modern card-giving tradition owes its scale substantially to Hallmark, founded in Kansas City in 1910, which became the dominant force in commercially printed greeting cards across the 20th century. The Greeting Card Association estimates that roughly 145 million Valentine's Day cards are exchanged in the United States each year, excluding the additional cards children exchange in school classroom valentine parties — a scale that makes Valentine's Day the second-largest card-sending occasion of the year in the US, behind only Christmas. That classroom-exchange tradition, in which schoolchildren give small valentines to every classmate rather than a single romantic recipient, has broadened the holiday's card-giving custom well beyond romantic couples alone, embedding it into American childhood as a shared classroom ritual rather than purely an adult romantic gesture. Its combination of centuries-old handmade paper valentine traditions and a modern mass-production greeting card industry anchored by companies like Hallmark has made the greeting card one of the most universally exchanged Valentine's Day gifts across every age group in the country.
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