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Ring
Ring was founded in 2013 by Jamie Siminoff under the name "Doorbot," built around a genuinely novel product concept: a video doorbell letting homeowners see and speak with visitors remotely through a smartphone app, addressing the specific problem of missed deliveries and unknown visitors. Siminoff famously pitched the product on the television show "Shark Tank" in 2013 and was rejected by every investor on the panel, a rejection that became widely referenced years later after Amazon acquired the rebranded Ring company for approximately $1 billion in 2018. Ring's Neighbors app, letting users share footage and safety concerns with others in their local area, became a significant and sometimes controversial expansion of the company's mission, drawing both praise for community safety benefits and criticism over privacy and law enforcement data-sharing concerns. Ring's combination of its famous "Shark Tank" rejection turned billion-dollar Amazon acquisition and its popularization of the consumer video doorbell category has made it one of the most commercially significant modern home security companies.
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Brinks Home Security
Brinks Home Security traces its brand name to the historic Brinks armored transport and security company founded in 1859, though the home security division has operated under different corporate ownership structures over the decades, most recently as an independent company licensing the well-known Brinks name. The company built its reputation on the trust associated with the broader Brinks brand's long history in physical security and armored transport, a distinct brand association that few competing home security companies could claim given Brinks's extensive unrelated history in commercial cash and valuables security. Brinks Home Security has positioned itself as a professionally monitored alternative competing directly with companies like ADT, while also incorporating smart home technology integration to compete with newer self-installed and smart-home-focused competitors entering the market. Brinks Home Security's combination of its association with the historically trusted Brinks security brand name and its position as a longstanding professionally monitored security provider has made it one of the most recognized names in the home security industry.
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