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Ring
Ring was founded in 2013 by Jamie Siminoff under the name "Doorbot," built around a genuinely novel product concept: a video doorbell letting homeowners see and speak with visitors remotely through a smartphone app, addressing the specific problem of missed deliveries and unknown visitors. Siminoff famously pitched the product on the television show "Shark Tank" in 2013 and was rejected by every investor on the panel, a rejection that became widely referenced years later after Amazon acquired the rebranded Ring company for approximately $1 billion in 2018. Ring's Neighbors app, letting users share footage and safety concerns with others in their local area, became a significant and sometimes controversial expansion of the company's mission, drawing both praise for community safety benefits and criticism over privacy and law enforcement data-sharing concerns. Ring's combination of its famous "Shark Tank" rejection turned billion-dollar Amazon acquisition and its popularization of the consumer video doorbell category has made it one of the most commercially significant modern home security companies.
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Google Nest
Nest was founded in 2010 by former Apple engineers Tony Fadell and Matt Rogers, initially building the Nest Learning Thermostat, a smart thermostat that used machine learning to automatically adapt to a household's temperature preferences and schedule without manual programming. Google's 2014 acquisition of Nest for $3.2 billion brought the smart home startup under the search giant's ownership, and the Nest brand was later expanded to encompass Google's broader smart home security product lineup, including video doorbells, indoor and outdoor cameras, and smart locks. Nest's design-forward approach to home hardware, building genuinely attractive, minimalist devices rather than the more purely utilitarian designs common among traditional security equipment, reflected its founders' Apple design background and helped position smart home security as a design-conscious consumer product category. Google Nest's combination of its origin as a design-forward smart thermostat startup and its major acquisition by Google expanding into full home security has made it one of the most significant tech-industry entrants into the home security market.
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