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Ring
Ring was founded in 2013 by Jamie Siminoff under the name "Doorbot," built around a genuinely novel product concept: a video doorbell letting homeowners see and speak with visitors remotely through a smartphone app, addressing the specific problem of missed deliveries and unknown visitors. Siminoff famously pitched the product on the television show "Shark Tank" in 2013 and was rejected by every investor on the panel, a rejection that became widely referenced years later after Amazon acquired the rebranded Ring company for approximately $1 billion in 2018. Ring's Neighbors app, letting users share footage and safety concerns with others in their local area, became a significant and sometimes controversial expansion of the company's mission, drawing both praise for community safety benefits and criticism over privacy and law enforcement data-sharing concerns. Ring's combination of its famous "Shark Tank" rejection turned billion-dollar Amazon acquisition and its popularization of the consumer video doorbell category has made it one of the most commercially significant modern home security companies.
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Vivint
Vivint was founded in 1999 in Utah, originally under the name APX Alarm Security Solutions, and it built its early growth substantially around door-to-door sales representatives, a labor-intensive customer acquisition model common among home security companies of that era. The company later rebranded as Vivint and repositioned itself around comprehensive smart home technology integration, combining traditional security monitoring with connected smart locks, thermostats, lighting, and cameras into a single unified home automation platform. Vivint's approach of bundling extensive smart home automation features alongside core security monitoring, rather than treating security as a standalone product, reflected the broader industry convergence between home security and the growing consumer smart home technology market during the 2010s. Vivint's combination of its door-to-door sales growth model and its later pivot toward comprehensive smart home integration has made it one of the more significant companies bridging traditional home security and modern smart home technology.
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