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The Ritz-Carlton
The Ritz-Carlton traces its name and inspiration to hotelier César Ritz, whose late-19th and early-20th-century European hotels set enduring standards for luxury hospitality, though the modern American Ritz-Carlton brand was developed separately, taking on his name and reputation for excellence. The Ritz-Carlton Hotel Company became renowned within the hospitality industry for its "Gold Standards" service philosophy, including its well-known motto "We are Ladies and Gentlemen serving Ladies and Gentlemen," and the brand became the first hotel company to win the Malcolm Baldrige National Quality Award, doing so twice. Marriott acquired a majority stake in The Ritz-Carlton in 1995 and later full ownership, incorporating the ultra-luxury brand into its broader portfolio while maintaining Ritz-Carlton's distinct service philosophy and brand identity separately from Marriott's other properties. The Ritz-Carlton's combination of its namesake connection to hospitality pioneer César Ritz and its unprecedented two-time Malcolm Baldrige National Quality Award has made it one of the most service-focused luxury hotel brands in the industry.
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Marriott
Marriott traces its origins to 1927, when J. Willard Marriott and his wife Alice opened a root beer stand in Washington, D.C., which grew into a restaurant chain before the couple opened their first hotel, the Twin Bridges Motor Hotel, in 1957. The company grew substantially under J.W. Marriott Jr.'s leadership through both new construction and major acquisitions, and its 2016 acquisition of Starwood Hotels & Resorts for $13.6 billion created the largest hotel company in the world by number of rooms, combining Marriott's brands with Starwood's portfolio including Westin and Sheraton. Marriott Bonvoy, the company's unified loyalty program formed by merging several previously separate rewards programs following the Starwood acquisition, became one of the largest hotel loyalty programs in the world by membership, spanning more than 30 distinct hotel brands under one corporate umbrella. Marriott's combination of its origins as a root beer stand and its landmark Starwood acquisition creating the world's largest hotel company has made it one of the most commercially significant hospitality companies in history.
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