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Ruffles
Ruffles was introduced by Frito-Lay in 1958, building specifically on the earlier innovation of ridged potato chips that had been developed and patented by a smaller regional company, Bernhardt "Bert" Kittel, whose original 1954 patent for "Ruffles" ridge-cut potato chips Frito-Lay's predecessor company eventually acquired. The chip's ridged texture was specifically engineered to hold up better under thicker dips than standard flat potato chips, giving Ruffles a distinct functional advantage for dip-based snacking occasions that became central to the brand's marketing positioning. Ruffles grew into one of the best-selling potato chip brands in the United States under Frito-Lay and later PepsiCo ownership, and the brand has released numerous flavor variations over the decades while maintaining its distinctive ridged shape as its core defining product feature. Ruffles's combination of its acquired ridge-cutting patent innovation and its sustained positioning as the go-to potato chip specifically engineered for dipping has made it one of the most commercially significant potato chip brands in American snack food history.
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Lay's
Lay's was founded by Herman Lay, who began his career in 1932 as a traveling potato chip salesman in Nashville before purchasing the Atlanta-based company he had been distributing for and renaming it after himself, eventually growing it into one of the largest snack food companies in the American South. Lay's became particularly known for its long-running advertising slogan "Betcha Can't Eat Just One," and the brand's endorsement deal with former NFL quarterback-turned-broadcaster Bert Reynolds and later other celebrity spokespeople helped build significant mainstream advertising visibility for the brand throughout the mid-20th century. Lay's merged with Frito Company in 1961 to form Frito-Lay, and PepsiCo acquired Frito-Lay in 1965, giving Lay's access to PepsiCo's massive global distribution network and helping the brand grow into the best-selling potato chip brand in the world. Lay's combination of its founder's rise from traveling salesman to snack food executive and its subsequent growth into the world's best-selling potato chip brand under PepsiCo ownership has made it one of the most commercially dominant snack brands in the world.
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