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Santa Monica, CA
Santa Monica sits directly on the Pacific coast at the western edge of Los Angeles, and Santa Monica Pier, opened in 1909 and marking the official western terminus of Route 66, remains one of the most visited and photographed landmarks in all of Southern California, anchored by its small amusement park and iconic solar-powered Ferris wheel. The Third Street Promenade, a pedestrian-only outdoor shopping corridor spanning three blocks just inland from the beach, has functioned since its 1989 redesign as one of the most successful car-free retail districts in the country, drawing both tourists and locals to a concentration of shops, restaurants, and street performers unusual for a Southern California city built so heavily around car culture. Over the past two decades, Santa Monica became a significant hub for technology startups specifically clustered along the coast, a concentration substantial enough that the area earned the nickname "Silicon Beach," distinguishing it from the more traditional entertainment-industry employment that's long defined the broader LA economy. Served by the Metro E Line, which reopened direct rail service between downtown Los Angeles and the Santa Monica coast in 2016 after the original Pacific Electric "Red Car" line had been discontinued decades earlier, Santa Monica's combination of an iconic pier, a genuinely successful pedestrian shopping district, and a modern tech-industry cluster has made it one of the most visited and economically significant coastal suburbs in the entire Los Angeles area.
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Beverly Hills, CA
Beverly Hills incorporated as its own independent city in 1914 specifically so residents could avoid being annexed into the rapidly growing city of Los Angeles surrounding it, a decision that's let the small city — just under 6 square miles — maintain its own separate police and fire departments, school district, and municipal government for well over a century since. Rodeo Drive, the city's three-block luxury shopping street, has become one of the most internationally recognized retail addresses in the world, lined with flagship stores for nearly every major global luxury fashion house and drawing visitors specifically to window-shop or shop the strip regardless of whether they have any other reason to visit Los Angeles. The city's residential streets, particularly north of Sunset Boulevard in the area known as the Beverly Hills flats and the hillside neighborhoods above it, have housed generations of entertainment-industry stars and executives, and the zip code 90210 became so culturally loaded that it was used directly as the title of a nationally broadcast television drama in the 1990s. Beverly Hills's combination of over a century of genuine municipal independence from Los Angeles, one of the most famous luxury shopping streets in the world, and a sustained concentration of entertainment-industry wealth has made it one of the most internationally recognized suburb names of any city on Earth, despite its small physical size.
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