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Shopify
Shopify was founded in Ottawa in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake after the founders struggled to find adequate software to sell snowboarding equipment online and decided to build their own e-commerce platform instead, eventually pivoting entirely to selling that platform to other merchants. Rather than competing directly with Amazon as a shopping destination, Shopify positioned itself as the infrastructure letting any business build and run its own independent online store, a fundamentally different strategy that let it grow alongside, rather than against, the broader e-commerce boom. The platform became the backbone for a huge range of businesses, from small independent creators to major brands opting out of traditional marketplaces, and its app ecosystem and point-of-sale hardware extended it well beyond a simple website builder into a full commerce operating system. Shopify's combination of its merchant-first infrastructure strategy and its growth into the backbone of independent online retail has made it one of the most influential e-commerce platforms of the modern era.
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Walmart.com
Walmart.com launched in 2000 as the online extension of the world's largest brick-and-mortar retailer, and for years it struggled to meaningfully compete with Amazon's e-commerce dominance despite Walmart's enormous existing scale and supply chain advantages. The platform's fortunes shifted significantly following Walmart's 2016 acquisition of Jet.com for over $3 billion, which brought in new e-commerce leadership and technology that helped Walmart.com meaningfully accelerate its online growth and better compete on price and selection. Walmart's unique advantage of thousands of existing physical store locations let it offer options like buy-online-pickup-in-store and rapid local delivery that a purely online-only competitor couldn't easily replicate, turning its brick-and-mortar footprint into an e-commerce asset rather than a liability. Walmart.com's combination of its parent company's massive physical retail infrastructure and its post-Jet.com e-commerce turnaround has made it one of the few platforms to mount a genuine sustained challenge to Amazon's online retail dominance.
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