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Sony
Sony entered the camera market more significantly with its Cyber-shot digital compact camera line in the 1990s before making a much larger strategic push into the professional and enthusiast market with the acquisition of Konica Minolta's camera business in 2006, gaining that company's lens mount technology and camera expertise. Sony's Alpha mirrorless camera line, and particularly its full-frame A7 series launched in 2013, became widely credited with driving the broader camera industry's significant shift away from traditional DSLR designs toward mirrorless camera technology, which eliminates the internal mirror mechanism DSLRs rely on. The company's aggressive investment in mirrorless technology let Sony rapidly gain significant market share against the much longer-established Canon and Nikon, and by the 2020s Sony had become one of the top camera manufacturers by full-frame camera sales specifically, a remarkable rise for a relatively recent entrant into serious professional photography equipment. Sony's combination of its Konica Minolta acquisition and its industry-reshaping mirrorless camera technology push has made it one of the most disruptive and rapidly ascendant camera brands in the modern photography industry.
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Nikon
Nikon was founded in 1917 in Tokyo, and the company's cameras gained significant international recognition after American photojournalist David Douglas Duncan used Nikon lenses on his cameras while covering the Korean War, demonstrating their optical quality to a global photojournalism audience for the first time. The company's F-mount lens system, introduced in 1959 with the original Nikon F camera, remained in continuous production with backward compatibility for more than 60 years, an unusually long-lived lens mount standard within an industry where competitors have more frequently redesigned their mount systems. Nikon built a particularly strong reputation among professional photojournalists and nature photographers throughout the film and early digital eras, and the company's rivalry with Canon for dominance of the professional camera market became one of the most closely followed brand rivalries within the photography industry. Nikon's combination of its Korean War-era international breakthrough and its unusually long-running F-mount lens compatibility has made it one of the most historically significant camera brands in professional photography.
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