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St. Moritz, Switzerland
St. Moritz is widely credited with inventing winter tourism itself — in 1864, hotelier Johannes Badrutt reportedly wagered a group of British summer guests that they'd enjoy the Alpine winter just as much as summer, offering to cover their travel costs if they weren't satisfied, a bet he won decisively and one that's credited with launching the entire concept of a winter mountain vacation. The resort town has hosted the Winter Olympics twice, in 1928 and 1948, making it one of only a handful of locations in the world to host the Winter Games more than once, and it remains one of the most consistently prestigious and expensive ski destinations in the entire Alps. St. Moritz has also built a significant identity beyond skiing itself, hosting winter sporting events on the frozen surface of Lake St. Moritz, including polo matches and horse racing held directly on the ice, a genuinely unusual pairing of traditional equestrian sport with an Alpine ski resort setting. St. Moritz's combination of its foundational role in inventing winter tourism itself, hosting the Winter Olympics twice, and its unusual ice-based equestrian sporting culture has made it one of the most historically significant and enduringly prestigious ski destinations anywhere in the world.
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Vail, Colorado
Vail was founded specifically as a ski resort in 1962 by Pete Seibert and Earl Eaton, two former 10th Mountain Division soldiers who had trained in the surrounding mountains during World War II and returned afterward specifically to develop the terrain they'd come to know during military training into a ski destination. The resort's "Back Bowls," a series of open, ungroomed bowl-shaped terrain on the mountain's back side, gave Vail one of the largest single-mountain skiable terrain footprints in North America upon opening and remain one of its most distinctive features relative to competing resorts built around more conventional groomed-run layouts. Vail Resorts, the publicly traded company that grew out of the original resort, has since acquired dozens of other ski areas across North America and Europe, building the Epic Pass multi-resort season pass system that's reshaped how a large share of American skiers now plan their entire ski season across multiple resorts rather than a single home mountain. Vail's combination of its founding by World War II mountain-division veterans, its expansive Back Bowls terrain, and its parent company's transformation into the dominant force in North American ski resort consolidation has made it one of the most commercially and historically significant ski destinations in the entire country.
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