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Stan's Donuts
Stan's Donuts was founded in Westwood, near UCLA, in 1965 by Stan Berman, who became known for personally handing out free donuts to students during exam weeks, building a devoted campus-area following that helped the small shop become a genuine Los Angeles institution. The original Westwood location closed in 2003, and the brand was later revived and expanded by new owners into a small multi-city chain, including locations in Chicago, while working to preserve recipes and a customer experience true to Berman's original shop. Stan's became particularly known for its peanut butter chocolate donut, a specific flavor combination that developed a devoted cult following distinct from more traditional glazed or filled donut varieties offered by larger chains. Stan's Donuts's combination of its beloved original campus-area shop culture and its successful modern revival into new cities has made it one of the more nostalgically regarded independent donut brands in the country.
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Dunkin'
Dunkin', founded as Dunkin' Donuts by William Rosenberg in Quincy, Massachusetts in 1950, grew into one of the largest coffee-and-donut chains in the world, and its 2018 rebrand to simply "Dunkin'" reflected the company's own data showing that beverages, especially coffee, had become the dominant driver of its business over donuts themselves. The chain's deep regional identity in the Northeastern United States, particularly in its native Massachusetts, made it a genuine cultural touchstone associated with New England daily life, memorably reflected in its long-running "America Runs on Dunkin'" advertising campaign. Dunkin's massive franchise network, with thousands of locations concentrated especially densely in the Northeast, gave it an outsized regional market presence that in certain metro areas exceeded even Starbucks's national coffee-chain footprint. Dunkin's combination of its historic Northeastern cultural identity and its successful strategic pivot from a donut-first to a coffee-first brand has made it one of the most commercially significant donut-and-coffee chains in the country.
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