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T1
T1, originally known as SK Telecom T1, was founded in 2012 as a South Korean esports organization backed by telecommunications giant SK Telecom, and the team quickly became closely associated with legendary League of Legends player Lee "Faker" Sang-hyeok, widely regarded as one of the greatest players in the game's history. T1 won the League of Legends World Championship multiple times across the 2010s and into the 2020s, and the organization's sustained dominance made it one of the most consistently successful teams in the entire history of competitive League of Legends specifically. The organization rebranded from SK Telecom T1 to simply T1 in 2019 following a major investment from Comcast Spectacor, the parent company of the Philadelphia Flyers NHL franchise, reflecting the same kind of traditional sports crossover investment seen elsewhere in top-tier esports. T1's combination of its sustained multi-championship League of Legends dominance and its close association with legendary player Faker has made it one of the most historically significant esports organizations in the world.
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Cloud9
Cloud9 was founded in 2013 by Jack Etienne, and the organization built its early reputation primarily around League of Legends competition, becoming one of the most recognizable esports brands in North America within just a few years of its founding. The organization has expanded across numerous other competitive titles, including Counter-Strike, Valorant, and Super Smash Bros., establishing Cloud9 as one of the broadest multi-game esports organizations based in North America specifically. Cloud9 became one of the first esports organizations to secure major mainstream corporate sponsorships typically reserved for traditional professional sports franchises, helping legitimize esports sponsorship as a serious marketing category for large non-endemic brands. Cloud9's combination of its rapid rise to prominence in North American League of Legends and its pioneering role attracting major mainstream corporate sponsorship has made it one of the most commercially significant esports organizations in North America.
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