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Taco Bell
Taco Bell was founded in 1962 in Downey, California by Glen Bell, who had previously operated a series of hot dog and hamburger stands before developing a hard-shell taco recipe and pivoting his business entirely toward Mexican-American fast food. The chain became known for aggressively low pricing on its core menu items and for introducing a stream of novelty menu items over the decades, including the Doritos Locos Tacos, launched in 2012 in partnership with Frito-Lay, which became one of the most successful single product launches in fast-food history by units sold. Taco Bell became part of Yum! Brands alongside KFC and Pizza Hut following PepsiCo's 1997 spinoff of its restaurant division, and the chain has continued positioning itself with youth-oriented, culturally irreverent marketing distinct from more traditionally family-oriented fast-food branding. Taco Bell's combination of its founder's pivot from hot dogs to Mexican-American fast food and its record-setting Doritos Locos Tacos launch has made it one of the most commercially innovative fast-food chains in the industry.
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Chick-fil-A
Chick-fil-A was founded by S. Truett Cathy, who opened his first restaurant, the Dwarf Grill, in Hapeville, Georgia in 1946, before developing his pressure-fried chicken sandwich recipe and formally launching the Chick-fil-A brand in 1967 at an Atlanta shopping mall food court. The company has maintained a distinctive policy of remaining closed every Sunday since its founding, a practice rooted in Cathy's religious beliefs that the company has continued even as it grew into one of the largest fast-food chains in the United States by sales per location. Chick-fil-A has consistently ranked among the highest customer satisfaction scores of any fast-food chain in industry surveys, frequently attributed to its distinctive emphasis on customer service, including its staff's use of "my pleasure" as a standard response to customer thanks. Chick-fil-A's combination of its unusual sustained Sunday-closure policy and its industry-leading customer satisfaction rankings has made it one of the most distinctively operated fast-food chains in the United States.
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