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The Rock
Dwayne "The Rock" Johnson became one of the WWF's biggest stars during the late-1990s "Attitude Era," a period defined by edgier, more adult-oriented storylines, winning multiple world championships while building a catchphrase-driven, charismatic promo style — "Can you smell what The Rock is cooking?" — that made him one of the most quotable performers the genre has ever produced. His rivalry with Stone Cold Steve Austin, headlining WrestleMania X-Seven in 2001 in front of more than 67,000 fans at Houston's Astrodome, is still widely regarded as one of the greatest matches and best-attended events in WrestleMania history, capping the most commercially successful period the promotion had experienced up to that point. The Rock transitioned to a full-time Hollywood film career in the mid-2000s, eventually becoming one of the highest-paid actors in the world — a crossover from pro wrestling to mainstream movie stardom more successful and sustained than any performer before him had achieved, reshaping expectations for what a wrestling career could lead to afterward. He returned for occasional high-profile matches even after becoming a movie star, including a WrestleMania main event against John Cena in 2013, and his combination of in-ring success during wrestling's most-watched era and his subsequent global film fame make him one of the most recognizable performers to ever come out of the business.
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Hulk Hogan
Hulk Hogan's win over Andre the Giant at WrestleMania III in 1987, in front of an announced crowd of over 93,000 at the Pontiac Silverdome, is still considered one of the most significant single matches in professional wrestling history, a moment that cemented Hogan as the face of the WWF's national expansion. Hogan's "Hulkamania" persona — built around larger-than-life physicality, a bright yellow-and-red color scheme, and a direct, simple appeal to young fans — helped transform pro wrestling from a regional, territorial business into a mainstream national entertainment product during the 1980s, a shift that reshaped the entire industry's business model. He held the WWF World Heavyweight Championship six times through the late 1980s and early 1990s, and his 1994 move to WCW, followed by his 1996 heel turn into the villainous "Hollywood" Hogan and the New World Order storyline, is credited with driving WCW's brief ratings dominance over the WWF during the mid-1990s "Monday Night Wars." Hogan's mainstream crossover fame — including a Saturday morning cartoon, movie roles, and a reality television show — made him wrestling's biggest star across two separate boom periods in the industry, and he remains the figure most credited with turning professional wrestling into a genuinely national phenomenon in the United States.
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