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The White Stripes
The White Stripes, a two-person Detroit band consisting of guitarist and vocalist Jack White and drummer Meg White, deliberately stripped rock instrumentation down to its barest essential elements, and the pair's public claim to be siblings, later revealed to actually be a divorced married couple, added a layer of deliberate mystery to the band's public image. Their 2003 single "Seven Nation Army," built around a simple, instantly recognizable guitar riff, became one of the most widely adopted sports-stadium chants in the world, sung by crowds at soccer matches and other sporting events across dozens of countries well beyond its original rock audience. Jack White's deliberately minimalist recording philosophy, often recording quickly with vintage analog equipment and limited production polish, positioned the band directly against the increasingly digital, heavily produced mainstream rock production techniques common in the early 2000s. The band's stark red, white, and black visual branding, combined with their raw, blues-influenced garage rock sound, made The White Stripes one of the defining acts of the early-2000s garage rock revival alongside The Strokes, and Jack White's subsequent solo career and Third Man Records label have extended his influence well beyond the band's own catalog.
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Pavement
Pavement, formed in Stockton, California in 1989, became one of the most influential bands of the 1990s American indie rock underground, and their deliberately loose, lo-fi recording aesthetic and Stephen Malkmus's oblique, wordplay-heavy lyrics established much of the stylistic template that later "slacker" indie rock bands drew from. The band's 1994 album Crooked Rain, Crooked Rain, recorded with noticeably higher production quality than their earlier, more deliberately rough-sounding releases, became a critical touchstone for 1990s American indie rock while still maintaining significant underground credibility relative to more overtly commercial alternative rock acts of the same era. Pavement never achieved major mainstream commercial success in the way some of their alternative rock contemporaries did, but their sustained critical acclaim and their direct influence on numerous subsequent indie rock bands has made them one of the most frequently cited "band's band" acts of the decade, deeply respected within music industry and critic circles specifically. Malkmus's continued influence on indie rock songwriting, both through Pavement and his subsequent long solo career, along with the band's occasional reunion tours drawing significant nostalgic interest, has cemented Pavement's reputation as one of the most foundational and influential American indie rock bands of the 1990s underground scene.
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