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TSM
TSM, originally founded in 2009 as Team SoloMid by Andy "Reginald" Dinh, began as a League of Legends-focused organization built around Dinh's own competitive playing career before he transitioned fully into ownership and management as the team grew. The organization became one of the most successful and popular League of Legends teams in North American competitive history, winning numerous domestic championships and building one of the largest fan followings of any team in the region's League of Legends scene. TSM drew significant industry attention in 2020 when it sold its League of Legends franchise slot naming rights to cryptocurrency exchange FTX in a reported 10-year, roughly $210 million sponsorship deal, at the time one of the largest sponsorship agreements in esports history, before FTX's subsequent collapse ended the partnership early. TSM's combination of its founder's own competitive playing roots and its landmark, later ill-fated FTX naming rights deal has made it one of the most closely watched esports organizations in the industry's business history.
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Cloud9
Cloud9 was founded in 2013 by Jack Etienne, and the organization built its early reputation primarily around League of Legends competition, becoming one of the most recognizable esports brands in North America within just a few years of its founding. The organization has expanded across numerous other competitive titles, including Counter-Strike, Valorant, and Super Smash Bros., establishing Cloud9 as one of the broadest multi-game esports organizations based in North America specifically. Cloud9 became one of the first esports organizations to secure major mainstream corporate sponsorships typically reserved for traditional professional sports franchises, helping legitimize esports sponsorship as a serious marketing category for large non-endemic brands. Cloud9's combination of its rapid rise to prominence in North American League of Legends and its pioneering role attracting major mainstream corporate sponsorship has made it one of the most commercially significant esports organizations in North America.
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