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TSM
TSM, originally founded in 2009 as Team SoloMid by Andy "Reginald" Dinh, began as a League of Legends-focused organization built around Dinh's own competitive playing career before he transitioned fully into ownership and management as the team grew. The organization became one of the most successful and popular League of Legends teams in North American competitive history, winning numerous domestic championships and building one of the largest fan followings of any team in the region's League of Legends scene. TSM drew significant industry attention in 2020 when it sold its League of Legends franchise slot naming rights to cryptocurrency exchange FTX in a reported 10-year, roughly $210 million sponsorship deal, at the time one of the largest sponsorship agreements in esports history, before FTX's subsequent collapse ended the partnership early. TSM's combination of its founder's own competitive playing roots and its landmark, later ill-fated FTX naming rights deal has made it one of the most closely watched esports organizations in the industry's business history.
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G2 Esports
G2 Esports was founded in 2014 by Carlos "ocelote" Rodríguez, growing out of an earlier League of Legends organization, and it built its identity around a distinctly brash, entertainment-forward brand personality that set it apart from more conventionally corporate esports organizations. The organization's League of Legends roster became one of the most dominant teams in European competitive history, winning numerous consecutive regional championships and reaching multiple World Championship finals, cementing G2 as one of Europe's flagship esports brands. G2 Esports expanded into numerous other competitive titles, including Valorant, Counter-Strike, and Rocket League, while also building a significant media and content presence beyond pure competition, reflecting a broader strategy of esports organizations functioning as entertainment brands rather than purely competitive teams. G2 Esports's combination of its dominant run atop European League of Legends competition and its distinctly bold entertainment-brand identity has made it one of the most commercially and competitively significant esports organizations in Europe.
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