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Under Armour
Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank, who developed the company's first product, a moisture-wicking compression T-shirt, after growing frustrated with sweat-soaked cotton undershirts during football practices. Plank reportedly sold his early shirts directly out of the trunk of his car to college and professional football teams, building the company from the ground up through direct relationships with athletes and equipment managers rather than traditional retail distribution channels. Under Armour's rapid growth throughout the 2000s and 2010s established it as a genuine third major competitor to Nike and Adidas in the American sportswear market, driven significantly by its performance-fabric technology and high-profile athlete endorsement deals. Under Armour's combination of its founder's frustration-driven product origin story and its rapid rise into a genuine top-tier sportswear competitor has made it one of the most significant American athletic apparel brands of its era.
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Puma
Puma was founded in Germany in 1948 by Rudolf Dassler, following his split from brother Adolf Dassler, who founded the rival Adidas in the same small town of Herzogenaurach, and the resulting decades-long rivalry between the two brands became known locally as dividing the town itself. Puma's sponsorship of Jamaican sprinter Usain Bolt became one of its most commercially significant athlete partnerships, with Bolt's distinctive Puma-branded spikes and lightning-bolt pose becoming globally recognized imagery closely tied to the brand during his dominant Olympic sprinting career. The company built a significant reputation in soccer specifically, sponsoring numerous national teams and star players, and Puma's suede-based Clyde sneaker, released in the late 1960s and named for basketball star Walt "Clyde" Frazier, became an early and influential entry into sneaker culture and hip-hop fashion. Puma's combination of its origin in the historic Dassler brothers' rivalry with Adidas and its significant athlete-driven branding through partnerships with stars like Usain Bolt has made it one of the most globally recognized athletic apparel brands.
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