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Vera Wang
Vera Wang worked as a figure skater and later a Vogue editor for over fifteen years before transitioning into fashion design at age 40, launching her own bridal design house in 1990 after reportedly struggling to find a wedding dress she liked for her own wedding. Wang's bridal designs became closely associated with celebrity weddings, and her reputation for elegant, modern wedding gown design fundamentally reshaped the American bridal fashion industry, moving it away from more traditional, conservative styles toward more architecturally sophisticated designs. Wang's later expansion beyond bridal wear into ready-to-wear fashion, fragrance, and home goods demonstrated a successful brand extension from a highly specialized niche (bridal fashion) into a broader lifestyle brand, a transition that proved more difficult for many other designers who began in specialized fashion categories. Vera Wang's combination of her unusual late-career transition into fashion design and her transformative influence on modern American bridal fashion has made her one of the most significant fashion designers of her generation.
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Coco Chanel
Coco Chanel opened her first Paris shop in 1910, and she went on to fundamentally reshape early 20th-century women's fashion by rejecting the restrictive corsets and elaborate ornamentation of the era in favor of simpler, more comfortable, and more functional clothing inspired partly by menswear. Chanel introduced the "little black dress" in 1926, a deliberately simple, versatile garment that Vogue compared to Ford's mass-produced Model T for its democratizing effect on fashion, and Chanel No. 5, launched in 1921, became one of the best-selling perfumes in history and remains in continuous production a century later. Chanel's own biography, including her rise from an impoverished orphanage upbringing to becoming one of the most influential designers in fashion history, along with her controversial activities during the German occupation of France in World War II, made her one of the most complex and closely studied figures in fashion history. Coco Chanel's combination of her revolutionary rejection of restrictive early-20th-century women's fashion and her creation of enduring icons like the little black dress and Chanel No. 5 has made her one of the most influential fashion designers who ever lived.
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