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V/H/S
V/H/S, released in 2012, structured its found footage horror as an anthology of separate short films connected by a wraparound story involving a group of criminals discovering a collection of disturbing VHS tapes, giving the genre a horror-anthology structure that let multiple different directors contribute distinct segments. The film's format allowed for significant stylistic variety across its individual segments, each directed by different up-and-coming horror filmmakers, giving V/H/S a showcase quality that helped launch or elevate the profiles of several subsequently significant genre directors. Its combination of found footage's raw, degraded visual aesthetic with an anthology structure spawned a lengthy franchise of sequels, each continuing the format of commissioning multiple different directors to contribute separate found-footage-style horror shorts. V/H/S's combination of its anthology structure and its role launching or showcasing numerous subsequently significant horror directors has made it one of the most influential found footage films in establishing the format as a viable vehicle for showcasing diverse independent horror filmmaking talent.
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Paranormal Activity
Paranormal Activity, released in 2007 on a reported budget of just $15,000, became one of the most profitable films relative to its production cost in film history, following a couple whose home becomes increasingly plagued by an unseen malevolent presence captured on a stationary home security camera. Its minimalist approach, relying almost entirely on static, unedited nighttime security footage of the couple's bedroom to build dread through small, incremental changes rather than conventional jump scares, established a distinctive stylistic approach within the found footage genre. The film's grassroots marketing strategy, including a "demand it" campaign letting audiences vote for the film to open in their city based on ticket demand, reflected an innovative distribution approach that helped build significant word-of-mouth momentum before its wide theatrical release. Paranormal Activity's massive commercial success launched a lengthy franchise of sequels and helped cement found footage as a commercially reliable low-budget horror format throughout the following decade, demonstrating the genre's continued viability more than eight years after The Blair Witch Project's original breakthrough.
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