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Whirlpool
Whirlpool traces its history to 1911, when it began manufacturing electric motor-driven wringer washing machines, and it grew over the following century into the largest home appliance manufacturer in the world by revenue, encompassing major brands including Maytag, KitchenAid, and Amana under its corporate umbrella. The company's decision to manufacture washing machines under the Sears "Kenmore" private label beginning in the 1910s became one of the earliest and most significant private-label manufacturing relationships in American retail history, helping fuel Whirlpool's early growth. Whirlpool's post-World War II expansion coincided with and helped drive the broader mid-20th-century transformation of the American home, as electric washers, dryers, and refrigerators shifted from luxury items to standard household expectations across the country. Whirlpool's combination of its century-plus manufacturing history and its role as the umbrella company behind numerous other major appliance brands has made it one of the most commercially significant home appliance companies in American history.
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GE Appliances
GE Appliances traces its roots to Thomas Edison's General Electric Company, and the division played a foundational role in bringing electric home appliances, including some of the first electric refrigerators and ranges, into mainstream American households throughout the early-to-mid 20th century. The company's "GE Monogram" and mainstream product lines spanned the full range of major kitchen and laundry appliances, and its long corporate history under General Electric made it one of the most enduringly recognized appliance brand names in American retail. GE sold its appliance division to China's Haier Group in 2016 for $5.4 billion, a deal that reflected the broader globalization of appliance manufacturing while GE Appliances retained its American brand identity, engineering centers, and manufacturing presence in Kentucky under the new ownership. GE Appliances's combination of its foundational role in electrifying the American home and its enduring century-long brand recognition has made it one of the most historically significant appliance brands in the country.
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