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Wyze
Wyze was founded in 2017 by former Amazon employees, and the company built its identity around offering smart home security cameras and sensors at dramatically lower price points than established competitors, often a fraction of the cost of comparable devices from more established smart home brands. The company's original Wyze Cam, launched at a notably low retail price, became widely popular specifically among budget-conscious consumers interested in smart home security without the higher recurring subscription costs some competing camera brands required for basic cloud storage features. Wyze expanded its product catalog significantly beyond its original camera into smart locks, video doorbells, robot vacuums, and other connected home devices, while maintaining its consistent value-oriented pricing strategy across the expanded lineup. Wyze's combination of its founding by former Amazon employees and its disruptively low-cost approach to smart home security has made it one of the most commercially significant budget-focused smart home brands in the industry.
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SmartThings
SmartThings was founded in 2012 through a Kickstarter crowdfunding campaign, launching as an independent smart home hub company before Samsung acquired it in 2014 for a reported $200 million, giving the South Korean electronics giant a dedicated smart home platform. The SmartThings hub was designed specifically as a universal connectivity layer capable of communicating with devices using multiple different wireless protocols, including Zigbee and Z-Wave, letting users control a wide range of third-party smart home devices from competing manufacturers within a single unified app. Samsung integrated SmartThings technology directly into its broader consumer electronics lineup, including its smart televisions and home appliances, positioning SmartThings as the connective backbone linking Samsung's own hardware ecosystem together with third-party smart home devices. SmartThings's combination of its crowdfunded origins and its subsequent role as Samsung's central smart home integration platform has made it one of the most technically ambitious multi-protocol smart home hubs in the industry.
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