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YouTube Music
YouTube Music launched in 2018, developed by Google as a dedicated music streaming app built to leverage YouTube's massive existing catalog of official music videos, live performances, covers, and remixes, a breadth of content unavailable through traditional audio-only streaming catalogs alone. The service was positioned as Google's eventual successor to its earlier and less successful Google Play Music streaming service, with Google fully migrating remaining Google Play Music users and their playlists over to YouTube Music by the end of 2020. YouTube Music's integration with YouTube Premium subscriptions, which remove ads from both the main YouTube video platform and YouTube Music simultaneously, gave Google a distinctive bundled value proposition compared to competitors offering music streaming as a standalone product. YouTube Music's combination of its unique access to YouTube's vast library of music videos and live content and its bundled integration with YouTube Premium has made it one of the most differentiated music streaming services in the industry.
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Pandora
Pandora launched in 2000, growing directly out of the Music Genome Project, a research initiative in which trained musicologists manually analyzed songs across hundreds of distinct musical attributes to build a system capable of recommending similar music algorithmically. The service pioneered a distinctive personalized internet radio format built around user-created custom stations rather than full on-demand song selection, letting listeners simply "thumbs up" or "thumbs down" tracks to continuously refine an algorithmically generated station. Pandora was acquired by Sirius XM in 2019 for approximately $3.5 billion, combining Pandora's internet radio and on-demand streaming service with Sirius XM's long-established satellite radio business under one shared corporate parent. Pandora's combination of its foundational Music Genome Project recommendation technology and its pioneering thumbs-up, thumbs-down personalized radio format has made it one of the most historically influential music streaming services in the industry.
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