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YouTube Music
YouTube Music launched in 2018, developed by Google as a dedicated music streaming app built to leverage YouTube's massive existing catalog of official music videos, live performances, covers, and remixes, a breadth of content unavailable through traditional audio-only streaming catalogs alone. The service was positioned as Google's eventual successor to its earlier and less successful Google Play Music streaming service, with Google fully migrating remaining Google Play Music users and their playlists over to YouTube Music by the end of 2020. YouTube Music's integration with YouTube Premium subscriptions, which remove ads from both the main YouTube video platform and YouTube Music simultaneously, gave Google a distinctive bundled value proposition compared to competitors offering music streaming as a standalone product. YouTube Music's combination of its unique access to YouTube's vast library of music videos and live content and its bundled integration with YouTube Premium has made it one of the most differentiated music streaming services in the industry.
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Spotify
Spotify was founded in 2006 in Stockholm, Sweden by Daniel Ek and Martin Lorentzon, launching publicly in 2008 with a business model built around licensed on-demand streaming supported by both free ad-supported access and a paid subscription tier, an approach specifically designed to compete with widespread music piracy rather than just other legal services. The company grew into the largest music streaming service in the world by paid subscriber count, and its Discover Weekly and annual "Spotify Wrapped" personalized data features became widely influential examples of using listening-history algorithms and shareable personal data summaries to drive user engagement. Spotify went public via a direct listing on the New York Stock Exchange in 2018, an unusual path to public markets that let the company list shares without a traditional IPO underwriting process, and it has since expanded significantly into podcasting and audiobooks alongside its core music catalog. Spotify's combination of its pioneering freemium streaming model built to combat piracy and its widely imitated Wrapped personalized-data marketing feature has made it one of the most influential companies in the modern music industry.
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