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YouTube Music
YouTube Music launched in 2018, developed by Google as a dedicated music streaming app built to leverage YouTube's massive existing catalog of official music videos, live performances, covers, and remixes, a breadth of content unavailable through traditional audio-only streaming catalogs alone. The service was positioned as Google's eventual successor to its earlier and less successful Google Play Music streaming service, with Google fully migrating remaining Google Play Music users and their playlists over to YouTube Music by the end of 2020. YouTube Music's integration with YouTube Premium subscriptions, which remove ads from both the main YouTube video platform and YouTube Music simultaneously, gave Google a distinctive bundled value proposition compared to competitors offering music streaming as a standalone product. YouTube Music's combination of its unique access to YouTube's vast library of music videos and live content and its bundled integration with YouTube Premium has made it one of the most differentiated music streaming services in the industry.
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Tidal
Tidal launched in 2014 in Norway before being acquired in 2015 by a company controlled by rapper and entrepreneur Jay-Z, who relaunched the service alongside a high-profile press event featuring numerous major music artists as co-owners, positioning Tidal as a more artist-aligned alternative to existing streaming platforms. The service built its early identity around offering lossless, CD-quality and later high-resolution "Master" audio streaming as a standard feature, appealing specifically to audiophile listeners at a time when most competitors reserved higher audio fidelity for limited or nonexistent tiers. Tidal drew significant industry attention for periodically offering exclusive early-access releases from major artists, a strategy aimed at using exclusive content to drive subscriber growth, though the approach saw mixed long-term success compared to the exclusivity strategies of video streaming competitors. Tidal's combination of its high-profile artist-ownership relaunch under Jay-Z and its early emphasis on lossless audiophile-quality streaming has made it one of the most distinctively positioned music streaming services in the industry.
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