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YouTube
YouTube was founded in 2005 by three former PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim, and its first-ever uploaded video, "Me at the zoo," remains viewable on the platform as an early artifact of what would become the world's dominant video-sharing platform. Google's 2006 acquisition of YouTube for $1.65 billion, just over a year after its founding, became one of the most consequential acquisitions in internet history, and the platform grew into a primary income source for millions of independent video creators through its Partner Program advertising revenue-sharing model. YouTube's role extended well beyond entertainment into education, with channels like Khan Academy and countless tutorial creators using the platform as a genuine alternative learning resource, while its recommendation algorithm's influence over what billions of people watch made it a recurring subject of public scrutiny. YouTube's combination of its foundational role establishing online video-sharing at massive scale and its creator economy revenue-sharing model has made it one of the most influential social media and content platforms ever built.
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Facebook
Facebook was launched by Mark Zuckerberg and his Harvard roommates in 2004, initially restricted to Harvard students before gradually expanding to other universities and eventually opening to the general public in 2006, growing into the largest social network in the world. The platform's News Feed feature, introduced in 2006, fundamentally changed how social media worked by algorithmically surfacing content from a user's entire network in one continuous scroll, a format that became the default template essentially every subsequent major social platform adopted in some form. Facebook's 2021 corporate rebrand to Meta reflected the company's strategic pivot toward investing heavily in virtual and augmented reality technology, even as the original Facebook app and its billions of monthly users remained the company's core product and revenue driver. Facebook's combination of its pioneering algorithmic News Feed format and its unmatched scale as the first social network to reach billions of users has made it the most historically significant social media platform ever built.
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