Cadbury

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• Top 6 Chocolate Brands of All Time

  Currently #3 · score 0

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• Hershey's

  Hershey's was founded by Milton S. Hershey, who established the Hershey Chocolate Company in 1894 as an offshoot of his existing caramel business, and he built an entire company town, Hershey, Pennsylvania, around the factory, complete with worker housing, schools, and amusement facilities. Hershey pioneered mass-production techniques that made milk chocolate significantly more affordable than the hand-crafted European chocolates that had previously dominated the premium chocolate market, effectively democratizing chocolate as an everyday, widely affordable treat for American consumers. Hershey's Kiss, introduced in 1907, became one of the most recognized individually wrapped chocolate products in American history, and Milton Hershey's decision to donate his entire personal fortune and company ownership stake to the Milton Hershey School, a school for orphaned and disadvantaged children, remains one of the most significant corporate philanthropic structures in American business history. Hershey's combination of its founder's mass-production affordability breakthrough and his extraordinary philanthropic ownership structure has made it one of the most historically and commercially significant chocolate brands in American history.

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• Mars (M&M's/Snickers)

  Mars, Incorporated was founded in 1911 by Frank C. Mars, who launched the Milky Way bar in 1923 before his son Forrest Mars developed both the Snickers bar in 1930 and, later, M&M's in 1941, building the company into one of the largest privately held candy manufacturers in the world. M&M's introduced its now-famous hard candy shell specifically to prevent the chocolate from melting in soldiers' hands during World War II, since the product was originally developed and marketed for military rations before becoming a mainstream civilian candy after the war ended. Snickers grew into the best-selling candy bar in the world by revenue, and Mars has remained privately owned by the Mars family for more than a century, an unusually sustained family ownership structure for a company operating at genuinely massive global commercial scale. Mars's combination of M&M's wartime-driven hard-shell innovation and Snickers's status as the world's best-selling candy bar has made it one of the most commercially dominant chocolate and candy companies in the world.

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• Lindt

  Lindt traces its origins to 1845 in Zurich, Switzerland, and the company became particularly significant in 1879 when Swiss chocolatier Rodolphe Lindt invented the conching process, a technique of continuously grinding and aerating chocolate that produces the smooth, melt-in-the-mouth texture now considered a hallmark of high-quality chocolate. The conching process, which Lindt reportedly discovered somewhat accidentally after leaving a chocolate-mixing machine running overnight, fundamentally transformed chocolate's achievable texture and remains a foundational technique used across the modern chocolate manufacturing industry. Lindt positioned itself specifically within the premium chocolate market segment, distinguishing itself from more mass-market, affordably priced competitors, and its Lindor truffle line, featuring a smooth melting center, became one of the brand's most commercially significant modern product lines. Lindt's combination of Rodolphe Lindt's foundational conching process invention and its sustained premium market positioning has made it one of the most technically influential and commercially significant chocolate brands in the world.

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• Godiva

  Godiva was founded in 1926 in Brussels, Belgium by chocolatier Joseph Draps, who named the brand after Lady Godiva, the legendary English noblewoman, specifically to evoke a sense of luxury, boldness, and quality for his premium chocolate products. The brand built its identity around ornate, boxed chocolate assortments marketed specifically as a premium gifting product rather than an everyday casual snack, positioning Godiva distinctly within the luxury end of the chocolate market from its founding. Godiva's ownership changed hands multiple times over the decades, including a period under Campbell Soup Company ownership before being acquired by Turkish conglomerate Yıldız Holding in 2007, and the brand later closed the majority of its North American retail stores in 2021 to focus more heavily on grocery and e-commerce distribution. Godiva's combination of its deliberately luxury-positioned gifting-focused branding and its significant multi-decade corporate ownership history has made it one of the most internationally recognized premium chocolate brands in the world.

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• Ghirardelli

  Ghirardelli was founded in 1852 in San Francisco by Italian immigrant Domenico Ghirardelli, who had previously worked in the chocolate trade in Peru before relocating to California during the Gold Rush era, making Ghirardelli one of the oldest continuously operating chocolate companies in the United States. The company's historic Ghirardelli Square factory complex in San Francisco's Fisherman's Wharf area became a significant local landmark and tourist destination in its own right, and the site was redeveloped into a retail and dining complex after chocolate production moved to a separate facility. Ghirardelli became particularly known for its chocolate squares product line, individually wrapped bite-sized chocolate pieces with a distinctive flavor-paired filling, and the company has remained positioned as a premium American chocolate brand distinct from more mass-market domestic competitors like Hershey's. Ghirardelli's combination of its status as one of the oldest continuously operating American chocolate companies and its landmark San Francisco factory-turned-retail complex has made it one of the most historically significant American chocolate brands.

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More in Food

• Ruffles

  Ruffles was introduced by Frito-Lay in 1958, building specifically on the earlier innovation of ridged potato chips that had been developed and patented by a smaller regional company, Bernhardt "Bert" Kittel, whose original 1954 patent for "Ruffles" ridge-cut potato chips Frito-Lay's predecessor company eventually acquired. The chip's ridged texture was specifically engineered to hold up better under thicker dips than standard flat potato chips, giving Ruffles a distinct functional advantage for dip-based snacking occasions that became central to the brand's marketing positioning. Ruffles grew into one of the best-selling potato chip brands in the United States under Frito-Lay and later PepsiCo ownership, and the brand has released numerous flavor variations over the decades while maintaining its distinctive ridged shape as its core defining product feature. Ruffles's combination of its acquired ridge-cutting patent innovation and its sustained positioning as the go-to potato chip specifically engineered for dipping has made it one of the most commercially significant potato chip brands in American snack food history.

• Fritos

  Fritos were created by Charles Elmer Doolin in 1932, who purchased a corn chip recipe and production equipment from a Mexican restaurant owner in San Antonio, Texas for $100, initially producing the chips in his mother's kitchen before founding the Frito Company to scale up production. The Frito Company merged with H.W. Lay & Company in 1961 to form Frito-Lay, combining Doolin's corn chip business with Herman Lay's potato chip operation into what became one of the largest snack food companies in the United States before PepsiCo's 1965 acquisition of the combined company. Fritos became particularly associated with Texas and broader Southwestern American food culture, and the chip's distinctive corn flavor and crunch made it a foundational ingredient in dishes like Frito pie, a casserole-style dish combining the chips with chili and cheese that remains a regional comfort food staple. Fritos's combination of its founder's humble $100 recipe purchase and its foundational role in Frito-Lay's formation has made it one of the most historically significant corn snack brands in American food history.

• Cheetos

  Cheetos was created in 1948 by Charles Elmer Doolin, founder of the Frito Company, who developed the cheese-flavored corn snack using leftover equipment from his existing Fritos corn chip production line, extruding corn dough into puffed shapes before coating them in cheese powder. The brand's mascot, Chester Cheetah, introduced in television advertising in 1986, became one of the most recognized animated snack food mascots in American advertising, known for his sunglasses and characteristically mischievous personality across decades of continuous television commercials. Cheetos became part of Frito-Lay following Doolin's Frito Company's 1961 merger with H.W. Lay & Company, and the brand's product line expanded significantly to include both puffed and crunchy variations, along with the notably spicy "Flamin' Hot" line that grew into a significant standalone sub-brand and cultural phenomenon in its own right. Cheetos's combination of its origins repurposing Fritos production equipment and its Flamin' Hot line's outsized cultural significance has made it one of the most commercially and culturally influential snack brands in American food history.

• Pringles

  Pringles was developed by Procter & Gamble and launched in 1968, engineered specifically to solve problems associated with traditional potato chips, including breakage during shipping and inconsistent shapes, by creating a uniformly saddle-shaped chip made from a dehydrated potato-based dough rather than sliced whole potatoes. The chip's distinctive tall cylindrical can, designed to prevent the crushing and breakage common with bag-packaged chips, became one of the brand's most recognizable and legally significant design features, and the container's inventor, Fredric Baur, was so proud of the design that part of his cremated remains were reportedly placed inside a Pringles can at his request. Because Pringles are made from reconstituted potato dough rather than being sliced directly from whole potatoes, the product faced early regulatory and labeling disputes in several countries over whether it could legally be marketed simply as a "potato chip" or required a different classification. Pringles's combination of its engineering-driven uniform-shape design solving shipping and packaging problems and its inventor's famously devoted attachment to the product's iconic can has made it one of the most distinctively engineered snack brands in the food industry.

• Doritos

  Doritos originated at Disneyland in the early 1960s, reportedly developed from surplus tortillas at a restaurant in the park's Frontierland area that were being fried and seasoned rather than thrown away, before Frito-Lay acquired the recipe and launched Doritos nationally in 1966. The brand became particularly associated with bold, unconventional flavor innovation, including Cool Ranch, introduced in 1986, and Nacho Cheese, and Doritos has continued releasing limited-edition and unusual flavor variations as a core part of its ongoing marketing strategy. Doritos became one of the most prominent brands in Super Bowl advertising specifically through its long-running "Crash the Super Bowl" contest, launched in 2006, which invited amateur filmmakers to create their own Doritos commercials for a chance to have them air during the broadcast, a genuinely unusual crowdsourced advertising model for a major national brand. Doritos's combination of its unusual Disneyland tortilla-chip origin story and its pioneering crowdsourced "Crash the Super Bowl" advertising campaign has made it one of the most culturally significant and commercially innovative snack brands in the industry.