Duran Duran
Birmingham, UK
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Duran Duran, formed in Birmingham, England in 1978, became one of the defining bands of MTV's early-1980s programming, and their elaborately produced, cinematically shot music videos, filmed in exotic international locations, helped establish the music video as a central commercial and artistic tool for breaking new artists. The band's synthesizer-driven, danceable sound combined new wave's electronic production with genuine pop songwriting craft, and hits like "Hungry Like the Wolf" and "Rio" became defining sonic touchstones of early-1980s mainstream new wave. Duran Duran's teen-idol visual image, cultivated deliberately through their glossy videos and fashion-forward styling, made them one of the most commercially dominant "MTV bands" of the network's earliest years, reflecting the new, video-driven promotional model reshaping the music industry at the time. The band's continued commercial relevance across four decades, including a notable 1980s commercial peak and periodic later comebacks, has made Duran Duran one of the most enduringly successful acts associated with new wave's specific MTV-driven commercial breakthrough.
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- Top 6 New Wave Bands of All Time
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