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Ford Bronco

38303 Michigan Ave, Wayne, MI

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The original Ford Bronco launched in 1966 as Ford's answer to the Jeep CJ and International Harvester Scout, building a loyal off-road following across five generations before Ford discontinued it in 1996 in favor of the larger, more truck-like Expedition. Ford revived the Bronco for the 2021 model year on a body-on-frame platform shared with the Ranger pickup, built specifically to compete head-on with the Jeep Wrangler — removable doors, a fold-down windshield on some trims, and a modular roof system all directly mirror the Wrangler's own open-air off-road formula. The Bronco's available "Sasquatch Package" adds 35-inch off-road tires, a locking front and rear differential, and a beadlock-capable wheel design, giving buyers a factory-built alternative to the aftermarket lift-and-tire upgrades off-road enthusiasts have traditionally had to source separately for other stock SUVs. Built at Ford's Michigan Assembly Plant in Wayne, the revived Bronco's rapid rise as a genuine direct rival to the Wrangler — something no other manufacturer had managed for decades — reflects both Ford's own off-road engineering investment and a broader surge in consumer demand for factory-capable off-roaders through the 2020s.

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