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Meta AI

1 Meta Way, Menlo Park, CA

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Meta AI launched in 2023, built into Meta's existing family of apps — Facebook, Instagram, WhatsApp, and Messenger — giving it immediate access to one of the largest combined user bases of any AI assistant in the world without requiring a single new app download at all. The assistant is available entirely free across all of those platforms, consistent with Meta's broader advertising-driven business model, and it can generate images and answer questions directly within an existing chat conversation on WhatsApp or Messenger rather than requiring a user to switch to a separate standalone app. Meta has also released several of its underlying Llama language models as open-weight models available for outside developers and researchers to download and use, a strategy broadly similar to DeepSeek's and Mistral's own open-release approaches, positioning Meta as one of the largest companies pushing openly available AI models rather than a fully closed system. Meta AI's combination of default free access across billions of existing app users and its underlying open-weight Llama models has made it one of the most widely distributed free AI tools in the world, reaching users who've never deliberately sought out an AI product at all.

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