Wrangler

Appears on

• Top 6 Denim Brands of All Time

  Currently #2 · score 0

Reviews

Log in to leave a review.

Barks

Log in to bark.

Similar places

• Levi's

  Levi's was founded by Bavarian immigrant Levi Strauss, who partnered with tailor Jacob Davis to patent copper riveting for strengthening denim work pants in 1873, a specific manufacturing innovation designed to make pants durable enough for gold rush-era miners and laborers. The company's 501 jean, in continuous production since the 1890s, became widely regarded as the original blue jean and one of the most enduringly significant single garment designs in the history of American fashion, with its basic five-pocket, riveted construction largely unchanged for well over a century. Levi's jeans became closely associated with American cultural identity broadly, worn by cowboys, laborers, and later by countercultural youth movements of the 1950s and 1960s, giving the brand a uniquely broad cultural range spanning workwear utility and rebellious youth fashion simultaneously. Levi's combination of its foundational 1873 riveted-denim patent and its 501 jean's status as the original and most enduringly significant blue jean design has made it one of the most historically significant denim brands in American fashion history.

  BattleCompare
• Lee

  Lee was founded in 1889 by Henry David Lee in Salina, Kansas, and the company introduced the Lee Union-All in 1913, one of the first one-piece work garments combining a shirt and pants into a single overall-style garment specifically designed for industrial and mechanical labor. The company introduced the Lazy S stitching pattern on its back pockets in the 1940s, a design element that became one of the most recognized denim brand identifiers in the industry, and Lee's Riders jeans, introduced around the same era, became particularly popular among cowboys and ranch workers. Lee became one of the "big three" American denim brands alongside Levi's and Wrangler, and the company built a particularly strong reputation for durable workwear before expanding significantly into more general consumer casual denim as American fashion trends shifted jeans from purely functional workwear into everyday mainstream clothing. Lee's combination of its pioneering one-piece Union-All work garment and its status as one of the "big three" foundational American denim brands has made it one of the most historically significant denim companies in American fashion history.

  BattleCompare
• Diesel

  Diesel was founded in 1978 in Italy by Renzo Rosso, and the brand built its identity around a deliberately irreverent, provocative approach to denim fashion, positioning Diesel jeans within the premium designer denim category rather than competing directly with traditional American workwear-heritage denim brands. The company became particularly known for its unconventional, often controversial advertising campaigns, and Diesel's "Be Stupid" campaign, launched in 2010, generated significant public discussion for its deliberately provocative messaging challenging conventional advertising approaches within the fashion industry. Diesel played a significant role in popularizing premium designer denim more broadly during the late 1990s and 2000s, helping establish a genuinely new market category of jeans priced and marketed similarly to high-fashion designer clothing rather than traditional mass-market denim. Diesel's combination of its deliberately provocative brand identity and its foundational role establishing the premium designer denim category has made it one of the most culturally distinctive denim brands in modern fashion history.

  BattleCompare
• True Religion

  True Religion was founded in 2002 in Los Angeles by Jeff Lubell, and the brand became one of the most commercially significant premium denim labels of the mid-2000s, particularly known for its distinctive oversized, curved contrast stitching on the back pockets, which became one of the most recognized denim design elements of that era. The brand's jeans became closely associated with mid-2000s celebrity and hip-hop culture specifically, frequently worn by musicians and reality television personalities during that period, and True Religion's visible branding and premium pricing reflected the broader 2000s premium designer denim boom that brands like True Religion and Diesel helped drive. True Religion filed for bankruptcy protection multiple times in the 2010s, reflecting the broader decline of the premium designer denim category as fashion trends shifted away from the bold, heavily branded denim styles that had defined the brand's earlier commercial peak. True Religion's combination of its iconic contrast-stitching design and its close association with mid-2000s celebrity culture has made it one of the most culturally emblematic denim brands of that specific fashion era.

  BattleCompare
• Guess

  Guess was founded in 1981 in Los Angeles by the Marciano brothers, French immigrants who had previously worked in the fashion industry in Europe, and the company built its early identity specifically around introducing European-style, tighter-fitting designer jeans to the American market at a time when American denim brands favored looser, more traditional cuts. The brand became particularly known for its sultry black-and-white advertising campaigns throughout the 1980s and 1990s, which launched the careers of numerous prominent fashion models and became closely associated with Guess's broader glamorous, aspirational brand identity beyond denim specifically. Guess expanded significantly beyond jeans into a full lifestyle apparel and accessories brand, though its denim line remained central to the company's founding identity and continued commercial significance across changing fashion eras since its 1981 founding. Guess's combination of its founders' European-influenced tighter-fit denim innovation and its iconic black-and-white advertising campaigns has made it one of the most culturally significant designer denim brands in American fashion history.

  BattleCompare

More in Shopping & Products

• Coach

  Coach was founded in 1941 in New York City, originally as a small family-run leather goods workshop, and the company built its early identity around durable, well-crafted leather handbags positioned at a more accessible price point than the traditional European luxury houses. The brand became particularly significant for helping pioneer the "accessible luxury" or "masstige" retail category, offering genuine leather craftsmanship and recognizable branding at price points meaningfully below houses like Louis Vuitton or Hermès, making status-associated handbags attainable to a much broader consumer base. Coach became part of Tapestry, Inc., a company that also owns Kate Spade and Stuart Weitzman, reflecting a broader industry consolidation trend among accessible luxury brands, and Coach has continued positioning itself specifically within that more attainable luxury segment of the handbag market. Coach's combination of its pioneering role in the accessible luxury handbag category and its sustained positioning as an attainable alternative to elite European luxury houses has made it one of the most commercially significant handbag brands in the American fashion industry.

• Burberry

  Burberry was founded in 1856 in Basingstoke, England by Thomas Burberry, who invented gabardine, a tightly woven, water-resistant fabric, in 1879, a genuine textile innovation that became foundational to the brand's identity in outerwear before later expanding into handbags and broader luxury accessories. The company's distinctive tartan check pattern, introduced as a coat lining in the 1920s, became one of the most recognized and, at times, most heavily counterfeited patterns in the luxury fashion industry, leading Burberry to significantly scale back the pattern's visibility during the mid-2000s to distance the brand from its association with counterfeit goods. Burberry's handbag line grew significantly under a series of high-profile creative directors, and the brand's British heritage, combined with its historic supply of trench coats to British military officers during World War I, gave Burberry's accessories a distinctly British luxury heritage positioning compared to its primarily French and Italian competitors. Burberry's combination of its foundational gabardine fabric invention and its historic British military heritage has made it one of the most distinctively positioned luxury handbag and accessories brands in the industry.

• Prada

  Prada was founded in 1913 in Milan by Mario Prada, initially selling leather goods, luggage, and accessories, before his granddaughter Miuccia Prada took over creative direction in 1978 and transformed the brand into a globally significant fashion house. Miuccia Prada introduced a distinctive black nylon backpack in 1984, made from a military-grade fabric called Pocone, a genuinely unconventional material choice for a luxury handbag at the time that became one of the brand's most commercially significant and widely imitated products. Prada's aesthetic became particularly associated with a deliberately understated, intellectually minimalist approach to luxury design, distinguishing the brand from competitors emphasizing more overt logo-driven branding, a positioning that gave Prada significant cultural cachet within fashion-industry and design circles specifically. Prada's combination of Miuccia Prada's unconventional nylon backpack innovation and the brand's distinctively understated luxury positioning has made it one of the most artistically significant luxury handbag brands in the fashion industry.

• Gucci

  Gucci was founded in 1921 in Florence, Italy by Guccio Gucci, who had previously worked at London's Savoy Hotel, an experience that reportedly inspired his appreciation for luxury craftsmanship and quality luggage that shaped his subsequent leather goods business. The brand's signature bamboo-handled handbag, introduced in 1947 during a period of leather shortages following World War II, became one of Gucci's most recognizable design elements, and the company's interlocking double-G logo became one of the most widely recognized luxury monograms in the fashion industry. Gucci experienced a significant creative and commercial revival under creative director Tom Ford during the 1990s, transforming the brand's image with a bolder, more provocative aesthetic that significantly increased Gucci's cultural relevance and sales after a period of declining brand prestige. Gucci's combination of its wartime-driven bamboo-handle design innovation and its dramatic 1990s Tom Ford-led revival has made it one of the most commercially and culturally significant luxury handbag brands in fashion history.

• Hermès

  Hermès was founded in 1837 in Paris by Thierry Hermès, initially as a harness and saddle workshop serving European carriage trade, before the company later expanded into leather goods and handbags, retaining strong equestrian design influences throughout its later product lines. The company's Birkin bag, created in 1984 after a chance airplane meeting between Hermès executive Jean-Louis Dumas and actress Jane Birkin, became one of the most exclusive and highest-resale-value handbags in the world, with Hermès deliberately limiting production and requiring established purchase history before customers can buy one. Hermès has remained substantially family-controlled since its founding, resisting a notable hostile takeover attempt by LVMH in the early 2010s, and the company's continued family ownership structure is frequently cited within the luxury industry as central to its sustained ultra-premium brand positioning. Hermès's combination of the Birkin bag's deliberately scarce, waitlist-driven exclusivity and its sustained family ownership resisting LVMH's takeover attempt has made it one of the most prestigious luxury handbag brands in the world.