No votes yet — be the first to vote and help rank this list.
- 1Lay's
Lay's was founded by Herman Lay, who began his career in 1932 as a traveling potato chip salesman in Nashville before purchasing the Atlanta-based company he had been distributing for and renaming it after himself, eventually growing it into one of the largest snack food companies in the American South. Lay's became particularly known for its long-running advertising slogan "Betcha Can't Eat Just One," and the brand's endorsement deal with former NFL quarterback-turned-broadcaster Bert Reynolds and later other celebrity spokespeople helped build significant mainstream advertising visibility for the brand throughout the mid-20th century. Lay's merged with Frito Company in 1961 to form Frito-Lay, and PepsiCo acquired Frito-Lay in 1965, giving Lay's access to PepsiCo's massive global distribution network and helping the brand grow into the best-selling potato chip brand in the world. Lay's combination of its founder's rise from traveling salesman to snack food executive and its subsequent growth into the world's best-selling potato chip brand under PepsiCo ownership has made it one of the most commercially dominant snack brands in the world.
Be the first to vote
0 - 2Doritos
Doritos originated at Disneyland in the early 1960s, reportedly developed from surplus tortillas at a restaurant in the park's Frontierland area that were being fried and seasoned rather than thrown away, before Frito-Lay acquired the recipe and launched Doritos nationally in 1966. The brand became particularly associated with bold, unconventional flavor innovation, including Cool Ranch, introduced in 1986, and Nacho Cheese, and Doritos has continued releasing limited-edition and unusual flavor variations as a core part of its ongoing marketing strategy. Doritos became one of the most prominent brands in Super Bowl advertising specifically through its long-running "Crash the Super Bowl" contest, launched in 2006, which invited amateur filmmakers to create their own Doritos commercials for a chance to have them air during the broadcast, a genuinely unusual crowdsourced advertising model for a major national brand. Doritos's combination of its unusual Disneyland tortilla-chip origin story and its pioneering crowdsourced "Crash the Super Bowl" advertising campaign has made it one of the most culturally significant and commercially innovative snack brands in the industry.
Be the first to vote
0 - 3Pringles
Pringles was developed by Procter & Gamble and launched in 1968, engineered specifically to solve problems associated with traditional potato chips, including breakage during shipping and inconsistent shapes, by creating a uniformly saddle-shaped chip made from a dehydrated potato-based dough rather than sliced whole potatoes. The chip's distinctive tall cylindrical can, designed to prevent the crushing and breakage common with bag-packaged chips, became one of the brand's most recognizable and legally significant design features, and the container's inventor, Fredric Baur, was so proud of the design that part of his cremated remains were reportedly placed inside a Pringles can at his request. Because Pringles are made from reconstituted potato dough rather than being sliced directly from whole potatoes, the product faced early regulatory and labeling disputes in several countries over whether it could legally be marketed simply as a "potato chip" or required a different classification. Pringles's combination of its engineering-driven uniform-shape design solving shipping and packaging problems and its inventor's famously devoted attachment to the product's iconic can has made it one of the most distinctively engineered snack brands in the food industry.
Be the first to vote
0 - 4Cheetos
Cheetos was created in 1948 by Charles Elmer Doolin, founder of the Frito Company, who developed the cheese-flavored corn snack using leftover equipment from his existing Fritos corn chip production line, extruding corn dough into puffed shapes before coating them in cheese powder. The brand's mascot, Chester Cheetah, introduced in television advertising in 1986, became one of the most recognized animated snack food mascots in American advertising, known for his sunglasses and characteristically mischievous personality across decades of continuous television commercials. Cheetos became part of Frito-Lay following Doolin's Frito Company's 1961 merger with H.W. Lay & Company, and the brand's product line expanded significantly to include both puffed and crunchy variations, along with the notably spicy "Flamin' Hot" line that grew into a significant standalone sub-brand and cultural phenomenon in its own right. Cheetos's combination of its origins repurposing Fritos production equipment and its Flamin' Hot line's outsized cultural significance has made it one of the most commercially and culturally influential snack brands in American food history.
Be the first to vote
0 - 5Fritos
Fritos were created by Charles Elmer Doolin in 1932, who purchased a corn chip recipe and production equipment from a Mexican restaurant owner in San Antonio, Texas for $100, initially producing the chips in his mother's kitchen before founding the Frito Company to scale up production. The Frito Company merged with H.W. Lay & Company in 1961 to form Frito-Lay, combining Doolin's corn chip business with Herman Lay's potato chip operation into what became one of the largest snack food companies in the United States before PepsiCo's 1965 acquisition of the combined company. Fritos became particularly associated with Texas and broader Southwestern American food culture, and the chip's distinctive corn flavor and crunch made it a foundational ingredient in dishes like Frito pie, a casserole-style dish combining the chips with chili and cheese that remains a regional comfort food staple. Fritos's combination of its founder's humble $100 recipe purchase and its foundational role in Frito-Lay's formation has made it one of the most historically significant corn snack brands in American food history.
Be the first to vote
0 - 6Ruffles
Ruffles was introduced by Frito-Lay in 1958, building specifically on the earlier innovation of ridged potato chips that had been developed and patented by a smaller regional company, Bernhardt "Bert" Kittel, whose original 1954 patent for "Ruffles" ridge-cut potato chips Frito-Lay's predecessor company eventually acquired. The chip's ridged texture was specifically engineered to hold up better under thicker dips than standard flat potato chips, giving Ruffles a distinct functional advantage for dip-based snacking occasions that became central to the brand's marketing positioning. Ruffles grew into one of the best-selling potato chip brands in the United States under Frito-Lay and later PepsiCo ownership, and the brand has released numerous flavor variations over the decades while maintaining its distinctive ridged shape as its core defining product feature. Ruffles's combination of its acquired ridge-cutting patent innovation and its sustained positioning as the go-to potato chip specifically engineered for dipping has made it one of the most commercially significant potato chip brands in American snack food history.
Be the first to vote
0
Related Lists
Suggest an addition
Log in to add a place to this list.
Barks
Log in to bark.