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Behr
Behr was founded in 1947 in Santa Ana, California, and the company built its dominant market position through an exclusive, decades-long partnership supplying paint exclusively through The Home Depot's stores across the United States rather than operating its own dedicated retail locations. The company has consistently ranked among the top-selling paint brands in the country by volume, a position substantially driven by Home Depot's massive nationwide store footprint rather than a network of Behr-branded standalone stores like some competitors maintain. Behr has invested heavily in in-store color-matching and paint-mixing technology at Home Depot locations, and the brand has built a strong reputation specifically for do-it-yourself homeowners rather than the professional contractor market some rival paint brands emphasize more heavily. Behr's combination of its exclusive decades-long Home Depot retail partnership and its strong positioning toward do-it-yourself homeowners has made it one of the best-selling paint brands in the United States.
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Dutch Boy
Dutch Boy was introduced in 1907 as a paint brand of the National Lead Company, taking its name and iconic logo, a young boy in Dutch overalls and a cap, from an illustration originally created for the brand's early advertising campaigns. The Dutch Boy mascot became one of the most recognized branding images in the American paint industry for much of the 20th century, and the company was historically among the largest manufacturers of lead-based paint before health and safety concerns led to lead paint being banned for residential use in the United States in 1978. The brand's ownership has changed hands multiple times over the decades and is currently owned by Sherwin-Williams, which continues marketing Dutch Boy as a distinct, value-oriented retail paint brand sold through major home improvement and hardware retailers. Dutch Boy's combination of its historically iconic mascot branding and its complicated legacy tied to the lead paint era of American manufacturing has made it one of the most historically notable paint brands in the country.
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