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Behr

Santa Ana, CA

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Behr was founded in 1947 in Santa Ana, California, and the company built its dominant market position through an exclusive, decades-long partnership supplying paint exclusively through The Home Depot's stores across the United States rather than operating its own dedicated retail locations. The company has consistently ranked among the top-selling paint brands in the country by volume, a position substantially driven by Home Depot's massive nationwide store footprint rather than a network of Behr-branded standalone stores like some competitors maintain. Behr has invested heavily in in-store color-matching and paint-mixing technology at Home Depot locations, and the brand has built a strong reputation specifically for do-it-yourself homeowners rather than the professional contractor market some rival paint brands emphasize more heavily. Behr's combination of its exclusive decades-long Home Depot retail partnership and its strong positioning toward do-it-yourself homeowners has made it one of the best-selling paint brands in the United States.

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