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Butterfinger
Butterfinger, invented by the Curtiss Candy Company in Chicago in 1923, became known for its distinctive crunchy, flaky peanut-butter center coated in chocolate, a specific manufacturing texture that distinguished it from smoother peanut-butter-and-chocolate competitors like Reese's. The candy's name reportedly originated from a contest inviting the public to suggest a name, playing on the American colloquialism for someone who drops or fumbles things, an unusually self-deprecating branding choice relative to most confectionery naming conventions of its era. Butterfinger's association with the Simpsons character Bart Simpson, who served as its advertising spokesperson throughout the 1990s in one of the most prominent candy-cartoon marketing partnerships of the decade, significantly boosted the brand's visibility among a new generation of trick-or-treaters during that period. Its combination of its distinctively textured recipe and its high-profile 1990s Simpsons-driven marketing has made Butterfinger one of the most recognizable and historically significant candy bars associated with Halloween.
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Snickers
Snickers, introduced by Mars, Incorporated in 1930 and named after a favorite horse owned by the Mars family, became one of the best-selling candy bars in the world and a perennial top performer in Halloween candy popularity rankings for decades. Its combination of nougat, caramel, peanuts, and milk chocolate gave it a more substantial, meal-adjacent quality relative to simpler single-ingredient candies, a positioning Mars leaned into decades later with its long-running "You're not you when you're hungry" advertising campaign. The bar's fun-size format, specifically produced and marketed for Halloween distribution, became one of the most commonly cited "good candy house" treats among trick-or-treaters, reflecting the brand's deliberate seasonal packaging strategy built around the holiday specifically. Its combination of its sustained global sales dominance and its status as a consistently top-ranked Halloween treat has made Snickers one of the most commercially significant candy bars associated with the holiday.
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