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Glidden
Glidden traces its origins to 1875 in Cleveland, Ohio, founded by Francis Glidden, and the company grew into one of the most recognized mainstream paint brands in American households throughout the 20th century, widely known for its longtime advertising slogan touting reliable, everyday quality. The brand has changed corporate ownership several times over the decades, passing through SCM Corporation, Imperial Chemical Industries, and Dutch conglomerate Akzo Nobel, before its North American operations were ultimately sold to PPG Industries in 2013. Glidden has historically positioned itself as a solidly reliable, moderately priced paint brand aimed at everyday homeowners rather than competing at the premium end of the market occupied by brands like Benjamin Moore, maintaining broad distribution through major retailers. Glidden's combination of its nearly 150-year history as one of America's most recognized household paint names and its multiple corporate ownership transitions has made it one of the most enduringly familiar paint brands in the country.
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Behr
Behr was founded in 1947 in Santa Ana, California, and the company built its dominant market position through an exclusive, decades-long partnership supplying paint exclusively through The Home Depot's stores across the United States rather than operating its own dedicated retail locations. The company has consistently ranked among the top-selling paint brands in the country by volume, a position substantially driven by Home Depot's massive nationwide store footprint rather than a network of Behr-branded standalone stores like some competitors maintain. Behr has invested heavily in in-store color-matching and paint-mixing technology at Home Depot locations, and the brand has built a strong reputation specifically for do-it-yourself homeowners rather than the professional contractor market some rival paint brands emphasize more heavily. Behr's combination of its exclusive decades-long Home Depot retail partnership and its strong positioning toward do-it-yourself homeowners has made it one of the best-selling paint brands in the United States.
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