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M&M's
M&M's, introduced by Mars, Incorporated in 1941 and named for company founders Forrest Mars Sr. and Bruce Murrie, became one of the best-selling candies in American history, distinguished by their hard candy shell designed originally to prevent the chocolate inside from melting. That shell technology, reportedly inspired by chocolate pellets Forrest Mars observed being used by soldiers during the Spanish Civil War to prevent melting in warm climates, gave M&M's a practical durability advantage that made them especially well suited to being distributed loose in bags for Halloween trick-or-treating. The brand's long-running series of animated spokescandies advertising campaigns, launched in 1954, became one of the most recognizable and long-lived mascot-driven marketing efforts in American advertising history, helping keep the brand culturally relevant across multiple generations of trick-or-treaters. Its combination of its practical melt-resistant shell design and its status as one of America's best-selling candies overall has made M&M's one of the most consistently popular Halloween treats distributed nationwide.
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Snickers
Snickers, introduced by Mars, Incorporated in 1930 and named after a favorite horse owned by the Mars family, became one of the best-selling candy bars in the world and a perennial top performer in Halloween candy popularity rankings for decades. Its combination of nougat, caramel, peanuts, and milk chocolate gave it a more substantial, meal-adjacent quality relative to simpler single-ingredient candies, a positioning Mars leaned into decades later with its long-running "You're not you when you're hungry" advertising campaign. The bar's fun-size format, specifically produced and marketed for Halloween distribution, became one of the most commonly cited "good candy house" treats among trick-or-treaters, reflecting the brand's deliberate seasonal packaging strategy built around the holiday specifically. Its combination of its sustained global sales dominance and its status as a consistently top-ranked Halloween treat has made Snickers one of the most commercially significant candy bars associated with the holiday.
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